Tommy Hilfiger launches the fifth limited edition bag in aid of Breast Health International with Renée Zellweger. The famous 41-year-old Oscar-winning actress serves as the ambassador and showed her support for finding a cure for breast cancer. She was photographed for the campaign by Alexi Lubomirski.
“Because of the experiences of close friends and family members who have had to endure and battle the challenges of breast cancer, I am a passionate supporter of breast health education and charitable causes,” Renée said in a statement. “I am honored and grateful to be partnering with Tommy Hilfiger to raise awareness and funds to support the invaluable work of Breast Health International.”
The limited-edition bag will be sold in Tommy Hilfiger flagship stores, on tommy.com as well as through specialty stores as of May 01, 2011. This year it is made from tan suede and features a subtle gold details. It retails at €299 (CHF499 / $320); for every bag sold Tommy Hilfiger will donate €100 to the Fund For Living – an ongoing global campaign initiated by Breast Health International to support those diagnosed with breast cancer
Former ambassadors of the program include: Italian actresses, Claudia Gerini and Cristiana Capotondi; France’s first lady Carla Bruni and international supermodel-turned-acclaimed-photographer Helena Christensen. Ms. Christensen returned the following year as part of the creative team to photograph fellow supermodel Milla Jovovich for the fourth edition of Tommy Hilfiger’s limited edition BHI bag.
Definitely worth supporting! Thank you, Tommy!