October is breast cancer awareness month and this year marks Estée Lauder‘s 25th anniversary of the iconic Pink Ribbon collection, a special range of beauty products with 20 per cent of the profits donated to research. A movement that started with one woman, Evelyn H. Lauder in 1992, The Estée Lauder Companies’ Breast Cancer Awareness Campaign was born when the visionary became troubled by the lack of awareness, funding and resources necessary to overcome the disease.
Evelyn H. Lauder co-created the pink ribbon 25 years ago.
In the beginning, the brand started the campaign by handing out pink ribbons at its beauty counters around the world, and one year later, Lauder went on to establish the Breast Cancer Research Foundation (BCRF), a non-profit organisation, to generate funding that would be solely dedicated to the study of the disease. A quarter of a century later, The Estée Lauder Companies’ beauty brands – among them La Mer, DKNY, Jo Malone London, Tom Ford Beauty just to name a few – continue to create a breast cancer-free world by raising funds.
Interesting to know is that a touch of blue in the design represents the less than 1% of men who are diagnosed with breast cancer. For more information on The Breast Cancer Campaign, visit bcacampaign.com.
For more information on the Pink Ribbon products, click here please.
By shopping one of the specially created products, you can support the campaign. Moreover for every post on Instagram or Twitter with the hashtags #PinkRibbon25 and #ELCdonates @bcacampaign until October 31, 2017, The Estée Lauder Companies will donate $25 to the Breast Cancer Research Foundation (BCRF) to fund a half-hour of breast cancer research. The goal is to finance 500 hours worth $25.000.
Time to end breast cancer!
My Instagram post with my beloved Advanced Night Repair in pink by Estée Lauder.
Photos: Courtesy of The Estée Lauder Companies and © Sandra Bauknecht