Sandra‘s Closet

My Kind of Slumber Party – Celebrating the Launch of Olympia The Label

There are evenings that stay with you, not only because they are beautiful, but because they bring together creativity, passion, and a wonderful sense of community. The recent launch event of Olympia The Label in the heart of Zurich was exactly that kind of night.

Hosted inside the iconic Mandarin Oriental Savoy, the setting was elegant yet inviting, creating the perfect backdrop for the debut of a Swiss premium pyjama and lifestyle brand that already feels destined for great things.

The dress code for the evening? Pyjamas, which, if you ask me, made it officially my kind of slumber party. Naturally, I fully embraced the theme and arrived in my own set, leaning into the playful sophistication of the night. To complete the look, I carried a Moschino pillow-shaped bag the perfect accessory for a pyjama-inspired outfit and a true statement piece that captured the spirit of the evening.

And the fashion moment didn’t end there. Heading straight to dinner afterward still dressed in my pyjamas definitely turned heads. It sparked conversations, drew a few admiring smiles, and proved that great style doesn’t have to follow traditional rules.

What immediately caught my attention were the designs themselves. Crafted with delicate scalloped edges, the pieces combine timeless elegance with a charming femininity. These thoughtful details elevate classic sleepwear into something truly special, luxurious yet comfortable, refined yet effortlessly wearable.

Shana Conod

The evening was made even more memorable by the inspiring people behind the brand. Visionary designer Shana Conod has clearly poured her heart into this project, which was named after her little daughter, and it shows in every detail. Supported by Switzerland’s renowned PR manager Laura Zanni, the launch felt seamless, joyful, and full of pride.

Laura Zanni

Guests were also treated to beautiful blowouts by Nathanael Alexander, perfectly complementing the equally stunning pyjamas, a reminder that when attention to detail meets creativity, magic happens.

Nathanael Alexander

Yet beyond the aesthetics, what made the night truly special was the spirit of support. Watching a dream come to life reminds us how important it is to uplift one another, especially in creative industries. Celebrating the success of others doesn’t dim our own light, it allows the entire community to shine brighter.

Olympia The Label may just be getting started, but the brand already radiates confidence, grace, and ambition. If this launch is any indication of what’s to come, the future looks incredibly promising.

With Jaz Brunner and Shana Conod.

Here’s to strong women, beautiful design, unforgettable evenings,  and, of course, more slumber parties in style.

LoL, Sandra

Photos: © Sandra Bauknecht and Courtesy of Olympia The Label
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You know what I love most about Christmas is that I get some moments in between the festivities where I can be lazy in bed, reading, dreaming or even working without being disturbed.

To look fabulous on those comfy days, Australian underwear brand Jockey launched its first women’s loungewear collection this fall. The feminine range is in-keeping with the label’s iconic all-American style, but uses ‘aspen lodge-inspired’ details and colours such as navy, frost white, red and plum. The super cozy fabrics are sure to make your lounge time relaxing.

Look 1: Red lounge chemise with white lace details by Jockey.

Look 2: Bolero, camisole and flannel shorts, all by Jockey.

LoL, Sandra

Photos: © Sandra Bauknecht

Life tells us to find the big moments. But real life happens in the smaller moments. These are the moments that feel like nothing else. Everyone has a moment, a gem in the everyday. And you know which one is mine? When I come home, slip on my comfy clothes and my UGGs® to make blogging on the couch the best thing in the world and all-nighters all the rage…

Here are my new F/W 2014 favorites:

This flirtatious new season update to one of the brand’s most beloved silhouettes is crafted from water-resistant Silkee suede, embellished at the back with a twinset of beguiling Swarovski® crystal bows.

There are also lots of winter accessories to choose from, like knitted hats, scarfs and gloves (as you can see me wearing in the cover collage) plus the must-have sequined ear muffs.

A perfect merger of comfy and trendy, this scaled-up revamp to the original slinks confidently in its feminine silhouette, boasting a python animal print.

This fall, you can bring the luxury and comfort of UGG® Australia into the home with a range of hooded tops, pajama sets, dressing gowns and fluffy thongs.

Click HERE ON THE HOMEPAGE to browse through the new loungewear.
YOU CAN SHOP UGG® AUSTRALIA ALSO ONLINE HERE AT FARFETCH AND MYTHERESA.

LoL, Sandra

Photos: Courtesy of UGG® Australia and © Sandra Bauknecht