Apple AirTag Hermès

While being on holidays and talking to my friends, I have realized that not so many people know about Apple‘s new hero product, the Apple AirTags. In times when airlines are loosing just too many pieces of luggage, this small, circular tile-like item will be your savior. It allows you to track objects – from your luggage, to keys to your wallet – within Apple’s ‘Find My’ app and is working with Apple’s existing software. So on your next flight, you will already know if your suitcase has been loaded or not. One Apple AirTag costs CHF 35. Personally speaking a great deal for this kind of security. Just put it in your suitcase and you will know where it is.

However, my excitement goes further as you can update your gadget as the marriage of Hermès’s first-class savoir-faire and Apple’s advanced technology, that started in 2105, does not stop there this summer. The new collection comprises of a leather bag charm (CHF 299), a travel tag (CHF 449), a luggage tag (CHF699) and a key ring (CHF 349).

Inspired by a horse-racing token holder created by Hermès in the early 20th century, Apple AirTag Hermès is available in Barénia calfskin or Swift calfskin.

Pro equally demonstrated Hermès’s commitment to innovation, and its awareness of the fruits of fusing craft and computers. The Apple AirTag Hermès is the perfect exemplar of cutting-edge technology and artisanship – available online at Apple or Hermès.

LoL, Sandra

Photos: © Hermès / Sandra Bauknecht
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My Look: Red Lace

«Seduction, Stripped Down» is the name Miuccia Prada and Raf Simons gave to the collection.
In her S/S 2022 runway notes, Prada said, «We thought of words like elegant—but this feels so old-fashioned. Really, it’s about a language of seduction that always leads back to the body. Using these ideas, these references to historical pieces, the collection is an investigation of what they mean today.»

In this case the very feminine color red is paired with seductive lace fabric and spiced up with unconventionally placed corsetry boning. The belt is worn inside cinching the waist. Can you imagine that I wear nothing under this dress?! This is modern sexiness that only Prada can do!

My look: Guipure-lace belted cotton-blend midi dressicon, crystal-embellished leather clutch, leather-trimmed PVC sandals, buckle-embellished arm cuff, all by Prada, and silver-tone crystal clip earringsicon by Alessandra Rich.

LoL, Sandra

Photos: Michael HJ Lopez Photographie / Sandra Bauknecht
The photos of the look were taken at Byblos St. Tropez.

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My Look: La Plonche

Do you know La Plonche? It is one of my favorite parts of Saint Tropez, hidden away from the masses at the port. Sitting close into the buildings of the old town, the small beach is fronting the oldest part of the French village and offers stunning sea views. You need to walk round a small coastal path to reach it. It is a legendary, fairytale place. Brigitte Bardot was a regular at the iconic Hôtel de la Ponche around the corner.

I absolutely love to wear Zimmermann dresses in Saint Tropez. It is the perfect brand for the Riviera.

My look: Estelle belted paisley-print linen and ramie midi dressicon by Zimmermann, yellow and orange Deauville beach tote by CHANEL, Naomi buckled leather mulesicon by The Attico, yellow beaded earrings by Oscar de la Renta, and Clash de Cartier ring in 18K rose gold with amazonite by Cartier.

LoL, Sandra

Photos: Michael HJ Lopez Photographie / Sandra Bauknecht
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Decorate Your Dome

Trend forecasters placed their bets on a return of the Roaring Twenties, but while the flapper dresses have just materialized on the F/W 2022 catwalk, Paco Rabanne, Louis Vuitton, and Maison Margiela did deliver glittering headpieces worthy of Josephine Baker already this summer.

Get ahead of the fashion game and shop one of those beauties that will transform any outfit in seconds into something ultra glam and different. Even a pair of jeans and a white tank will look gorgeous with this Area piece for example below.

LoL, Sandra

1940s crystal-embellished head piece by A.N.G.E.L.O. Vintage Cult

Crystal encrusted headpiece by Area

Embellished head wrap by Paco Rabanne

Aniyah crystal-embellished diadem by Jennifer Behr

Rhinestone diadem with tulle veil by Dolce & Gabbana

Photos: © Sandra Bauknecht and Courtesy of the Brands
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My Look: DG Savannah

Saint Tropez is all about the good life, it lives to the rhythm of crazy days and wild evenings. While being here in the South of France, I have barely found the time to post as one event is after the other. Many fashion brands are hosting fantastic parties. One night for example we were invited by Dolce & Gabbana to La Sauvageonne for great food, yummy Dolce & Gabbana rosé and of course lots of dancing. The dress code said «DG Savannah», so I went for this beautiful dress from the new Pre-Fall 2022 collection along with the fun leopard boots.

My look: Ruched sequined zebra-print jersey mini dressicon, leopard-print pointed-toe boots, Dolce embellished printed leather shoulder bag, emerald green crystal clip-on earrings and emerald green crystal necklace, all by Dolce & Gabbana.

LoL, Sandra

Photos: © Sandra Bauknecht – the photos of the look were taken on the terrace of my suite at Byblos St. Tropez
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CHANEL Fine Jewelry N°5 Collection

Creations inspired by the number 5, Gabrielle Chanel’s favorite number. Like a precious lucky charm, each piece features diamonds set in white gold or beige gold.

5 like the 5th sign of the zodiac, Mademoiselle’s astrological symbol. 5 like her favorite day to present her couture collections. 5 like the number of the eternal fragrance.

ETERNAL N°5 necklace
In 18-carats BEIGE GOLD and diamonds.

ETERNAL N°5 transformable earrings
In 18-carats BEIGE GOLD and diamonds.The earring length of one earring is adjustable: with the long version worn attached behind the lobe or as a simple ear-stud.

ETERNAL N°5 single earring
In 18-carats BEIGE GOLD and diamonds.ETERNAL N°5 single earring
In 18-carats white gold and diamonds.

I love CHANEL fine jewelry and I think this new collection is fabulous.

LoL, Sandra

Photos: © CHANEL #N5Collection #CHANELFineJewelry
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Burberry Takes Over Loulou Ramatuelle

Celebrating the spirit of summer captured in the TB Summer Monogram collection, Burberry journeys across the world for a series of immersive takeovers in iconic holiday destinations and striking pop-up shops, among them Loulou Ramatuelle. The restaurant and beach club belongs to my favorite destinations in Saint Tropez, as it offers the best of all, relaxation, great food, and party to the fullest.

For all fashion lovers, it is also the perfect place to be as the entire summer (until September 30, 2022), deckchairs, cabanas, cushions and parasols are dressed in the emblematic beige and the coat of arms of the British brand. And then if the desire to prolong the experience takes shape, a selection of pieces for men and women is offered in an entirely dedicated pop-up, where you can indulge in a beautiful selection of silk dresses, cotton shirts, swimwear and sunglasses for an elegant summer.

Other Burberry takeovers take place in:

ANANTI COVE, BUSAN
1 – 31 JULY

TANJONG BEACH CLUB, SINGAPORE
15 JULY – 27 JULY

CASA JONDAL, IBIZA
1 – 31 AUGUST

LoL, Sandra

Photos: © Sandra Bauknecht and © Burberry
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A Feel Fucking Fantastic Morning

Right now I am enjoying my holidays in Saint Tropez to the fullest. After a very long night at Les Caves du Roy, and only 3 hours of sleep, I pulled myself together and joined my dear Barbara Sturm and Ayda Field Williams at Dr. Sturm’s new St. Tropez Spa, located at 6 Traverse de la Gendarmerie, for an anti-inflammatory morning with cold pressed juices and mini express facials.

Inside the new Dr. Barbara Sturm spa in St. Tropez

On display was also the absolutely amazing new luxury activewear line AYDA launched by Robbie Williams‘s wife Ayda, who is as sweet as she looks. Designed with the most buttery fabrics, high-performance details, and athlete-tested functionality, those pieces will help you reach peak joy. Her motto is «Fucking Fantastic», life is too short for camel toes and visible panty lines! For sweats that make you feel sloppy or sports bras that feel like jail. Say bye bye to muffin tops and hello to odor-eating, sweat-wicking, equal pay promoting, always-has-your-back performance gear that never lets you down… and always holds the girls up!

Ayda is luxury activewear dedicated to bringing JOY into the everyday motions of life.

The idea for AYDA has bounced around founder Ayda Field Williams’s brain for years. After being stuck at home and in athleisure 24/7 during quarantine made her realize that she could work with a team to improve on what was out there. The voice that said «Yes!! You can!!» finally grew louder than the voice that said «No, you can’t.»

Team Ayda set out to create clothes that could seriously perform but didn’t sacrifice on the playfulness. Bright, bold colors. Inventive details. Undeniable comfort. Clothes that brought joy. Clothes that make you wanna skip. Clothes that feel like rainbow sprinkles!!

Having fun with Ayda Field Williams and Barbara Sturm.

There’s so much to love about every piece in the collection. Everything from the power mesh panels that elevate while providing support and stretch, to the adjustable velcro straps that are both comfortable and forgiving for those days when you need a little more. Team Ayda scoured the universe for Goldilocks of fabrics: soft, sculpting, with great recovery to last and last. You will surely love the collection as much as I do!

It was a fucking fantastic morning with many amazing women… thank you, Barbara and Ayda for having me!

LoL, Sandra

With amazing Kinga Lampert, who is the co-Chair @bcrfcure the highest rated breast cancer organization in the US and largest private funder of breast cancer research worldwide.

Swimwear designer Melissa Odabash also enjoyed the morning.

Presenter and model Sylvie Meis 

Photos: © Sandra Bauknecht and © ShopAyda
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My Look: Summer Time

Color blocking at its best with Hublot‘s new Big Bang Unico Summer Purple watch. It’s summer in the city and vibrant colors are trending. Matching your watch to your look is the ultimate style goal. I personally love the combination of lime green and fuchsia. An unexpected mixture, that feels fresh and modern.

My look: Marino crepe double-breasted blazer, Limao cropped crepe halterneck topicon, Meloia paneled neon canvas straight-leg pantsicon, and Notte embellished satin shirt, all by Jacquemus, The Mini Twist knotted leather clutch by Bottega Venetaicon, fuchsia suede Tribute sandals by Saint Laurent, and Big Bang Unico Summer Purple by Hublot.

LoL, Sandra

Photos: © Sandra Bauknecht 
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Hublot Big Bang Unico Summer Purple

Fashionistas around the world agree: bold, bright colours are back this season! Colour blocking is a trend gracing catwalks at the most recent Fashion Week events in the biggest capitals. This fresh, colourful approach has inspired Hublot‘s new «Summer in the City» campaign as well as a new summer edition of the iconic Big Bang Unico, which now has an all-purple look! Its 42-mm case is cut from aluminium, a modern, lightweight material. This anodised, satin-finished and polished case is purple all over. This colour has been made possible using a process which guarantees impeccable durability and offers remarkable protection from scratches and impacts. A technical feat on the part of Hublot’s engineers!

Beating at the heart of the Big Bang Unico Summer is the HUB1280 manufacture calibre, a chronograph movement whose column wheel is visible through the dial. It has a power reserve of 72 hours. The hands and indices are in the same shade of purple, enhanced here and there with touches of luminescent white.


To match its all-purple look, the Big Bang Unico Summer comes with two straps in the same colour. The first takes the form of a velcro strap with matching stitching which is closed with a sports clasp. The second adopts the brand’s signature natural rubber and both bracelets feature the one-click system, an interchangeable clasp system patented by Hublot.

Designed for everyone, the Big Bang Unico Summer Purple watch will be available in a limited edition of 200 pieces for CHF 20’900. From June, this summer’s must-have limited edition will be available on Hublot’s e-Boutique online and in the brand’s 125 Boutiques, located in the most iconic and exclusive cities worldwide.

«This summer, Hublot is celebrating colour with the «Summer in the City» theme. The season is set to be bright and bold! The colourful campaign will culminate in the launch of the Big Bang Unico Summer Purple. This Haute Horlogerie instrument is also the ultimate fashion statement – it makes a great splash! This summer, we are celebrating beauty!». – Ricardo Guadalupe, Hublot CEO.

Hublot loves summer! And so do I. I cannot wait to show you how I am wearing this beautiful new watch. Stay tuned!

LoL, Sandra

@Hublot #Hublot #HublotBigBangSummer #HublotLovesSummer
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