
After four cities, countless runway shows, it’s time to reflect on the themes and trends that emerged, both within the fashion industry and the cultural vibrations in general. So what’s new for next winter? Plenty. Easywear continues to be big, we’ll still see lots of ’80s references, and real fur has almost disappeared. The overall trend might have been towards real clothes that are easy to wear in daily life. Next winter will be determined, celebrating individuality and style with a multitude of trends that are dying to be worn. It’s all about having fun!
Below is a summary of the most important trends for F/W 2018. Enjoy and choose yours!
LoL, Sandra
Layering is the absolute must next winter, with plays on texture and volume in a masterful game of accumulation.
After Gucci announced that it won’t be using any more real fur, many brands have followed the movement.
The only «real» fur trending next season is sheepskin which seems to be the natural choice for a cold weather wardrobe.
One of my favorite trends: the comeback of the cape, so versatile and easy to put over even the biggest sleeves.
Checkmate! Checks are at its best in fantastically mad all-over and color-blocked looks.
Classic Saville Row fabrics such as herringbone, glen plaid, and houndstooth look richer than ever. Enter the season with some swagger and a great men’s overcoat.
Wild West feeling! Fashion looked to America to discover the New World through Western accents.
Black leather is out in full force. Rock your glam power woman silhouette with an sophisticated attitude to take the idea from Matrix remake to decidedly modern.
With a sensual masculinity and a boudoir elegance, those runway looks proved once again that nightwear is not restricted to an evening in.
From Brigitte Bardot’s beehive to Jackie Kennedy’s pillbox hat, and Mary Quant’s geometric prints, every ’60s fashion icon’s style has been revisited this season.
I don’t remember one season without any florals on the catwalks. F/W 2018 is no different -perennials come in every charming varietal – most important update is the three-dimensional effect.
This season, scarf prints are worn all over the body for a vibrant and flowing appearance.
With all these vibrant looks on the runway, clean, lean, and chic-white seems to be a very welcome alternative. Think: Maxi in length and slim in silhouette.
Ultra-reflective, high-shine materials – holographic, futuristic looks are big this winter.
Think Dynasty in the ’80s where the focus was on glamorous eveningwear: sensual and festive frills.
Photos: Courtesy of the Brands






For a long time, the sun was the celestial body to be avoided. But, defiant and liberated from convention, Gabrielle Chanel decided that bronze would be her colour: one of freedom, leisure, and in a word, life. In Deauville, then in Biarritz and Cannes, the designer opened boutiques, located a few steps from the beachside. In love with the coast and outdoor life, a few years later in 1928 she acquired some land in Roquebrune-Cap-Martin on which she had her villa La Pausa built and where she welcomed her family and artist friends.
Coco Chanel, Misia Sert and Mme Philippe Berthelot on The Beach, Lido Venice.
Coco Chanel, wearing «beach pyjamas», with Duke Laurino of Rome, in 1930 – a great example how Breton tops and nautical style sailed into our wardrobes.
Chanel S/S 2018
Another look from Chanel’s S/S 2018 runway.
Chanel’s pop-up boutique in St. Tropez

Chanel skis and snowboards launched a few years ago
Gloves in black leather and black and ecru tweed
Brooch in gold metal, black and white resin and white fantasy pearls

Ushanka in navy blue polyamide and fuchsia tweed
Brooch in gold metal, black and white resin and strass
































Funny coincidence: I wore Moschino’s Barbie collection to the
Another coincidence: I met Jeremy Scott for the first time at an H&M party – in 2012 


News were revealed last week at Scott’s annual Moschino Coachella Party: Jeremy Scott and Gigi Hadid dressed in the upcoming collection with Ann-Sofie Johansson, H&M’s Creative Advisor.




Sarah Jessica Parker with a perm and a scrunchie in 1988.
Styling tip: Because those leather scrunchies tend to keep sliding down your hair, I recommend giving it a good grip by applying 
IN 2018, SISLEY’S RESEARCH IS GOING EVEN FURTHER BY CREATING HYDRA-GLOBAL SERUM Anti-Aging Hydration Booster – a «super-product» that boosts hydration and deeply quenches the thirstiest skin by helping it to restore itself by means of its natural hydration mechanisms. Hydra-Global Serum kick-starts intense and autonomous hydration by reteaching the skin how to take in water, circulate it through the different skin layers and retain it as much as possible.




As these decorative details quickly make their way onto red carpets and the heads of street style’s finest, all that is left to say is: Let party season begin. Barettes in 2018 are much fancier than in the ’90s!





