PUMA x JIL SANDER Introduce the K-Street
PUMA and JIL SANDER continue their ongoing dialogue with the launch of the K-Street, a sneaker that distills movement into its most refined form.
Following the revival of the King Avanti in 2025, the K-Street builds on a shared language of clarity, precision, and function. Designed under the direction of Simone Bellotti, the silhouette is defined by its slim, contoured fit and ultra-thin sole, tracing the natural lines of the foot with a sense of both softness and tension.
Fluid, almost aerodynamic in its construction, the design conveys a quiet sense of speed. It merges references from different disciplines: an upper inspired by PUMA’s archival H-Street running shoe meets a karate-influenced sole, giving the sneaker both its name and its distinctive stance.
Available in suede, canvas, and nylon across three colorways, the K-Street balances material contrast with understated precision. Co-branded details remain subtle, reinforcing the collaboration’s restrained aesthetic.
At its core, the project reflects JIL SANDER’s signature minimalism, where structure meets lightness, and continues a partnership with PUMA that has long explored the intersection of sport and fashion.
The unisex K-Street launches globally on April 8, 2026, with selected editions exclusive to JIL SANDER stores and online.
LoL, Sandra
Photos: © Puma x Jil Sander
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