Sandra‘s Closet

Last month, I took the Venice Simplon-Orient-Express from Paris to Vienna as guest of Louis Vuitton. Once I arrived in the Austrian capital, I visited the new Maison’s new store that has relocated to an expanded space on Graben in the heart of the city. Occupying four floors of a historic building, this new store presents the Louis Vuitton universe within a beautiful Viennese backdrop.

The store is the latest realisation of the design concept developed by Peter Marino for locations such as New Bond Street, Los Angeles and Ginza. Among the largest in Europe, it benefits from Vienna’s status as a dynamic cultural destination and a nexus for travel.

Designed by Max Kröpf, Oskar Laske and Viktor Fiala, the building dates to 1898-99. Its listed façade is ornamented with reliefs depicting long-distance trade and coats of arms from such cities as Hamburg, Trieste and London.

A spacious layout showcases the full Louis Vuitton offer and Peter Marino signatures, including striking art, objects and furniture that correspond with the design heritage of Vienna. Defined by curving walls and open sightlines, the store is organised around an exceptional staircase that unfurls with floating steps in four tonal varieties of stone. At once sculptural and a means of circulation, it is juxtaposed with a statement wall, panelled in commissioned works by well-known Austrian artist, Erwin Wurm. Bright and graphic, the eight paintings are composed of abstracted words: Form, Love, Body, Beauty and more.

As the history of Vienna is inextricably linked to its progressive movements in art and design, both figure significantly in the store’s expression. Notably, a pyramid of trunks has been hand-painted in the spirit of Gustav Klimt and other artists of the Vienna Secession. Vintage extends to contemporary – from an Alvar Aalto daybed and a Carl Malmsten modular sofa to Matt Gagnon’s Custom Light Stacks and Fernando Daza’s Four Intercepted Circles. With its flower-shaped bubbles, Atelier Biagetti’s Flower Tower lamp stands as a glass totem at once decorative and whimsical.

If you are in Vienna, this new store is a must-see, not only for the things to shop, but for its design!

LoL, Sandra

Photos: © Sandra Bauknecht / © Louis Vuitton 
DISCLOSURE: We may earn commission from links on this page, but I only recommend products I love. Promise!

«None of Louis Vuitton’s stores are designed to fit into the urban context in any conventional way… They are buildings designed to have the same appeal as the Maison’s products, elevated to civic scale.» − Paul Goldberger

An extensive exploration of Louis Vuitton’s façades—called the «skin» in architectural parlance—by Pulitzer Prize-winning author Paul Goldberger, Louis Vuitton Skin: The Architecture of Luxury takes readers on an exhilarating world tour of the Maison’s most distinctive stores. From São Paulo to Seoul, Miami to Mexico City, the book visits Louis Vuitton locations that collectively form what Goldberger calls «the most radical rethinking of the concept of brand identity in our time.»

Avoiding consistency, the French luxury house effectively invested not in a single architectural identity but rather in the notion of architecture itself as being Louis Vuitton’s identity. To that effect, the Maison has commissioned significant buildings, many by internationally renowned architects—including Frank Gehry, Jun Aoki and Peter Marino — with bespoke exteriors designed to create a powerful visual experience, relating to the specificities of its location, and above all, evoke emotions. Unequivocally modern, yet upholding Louis Vuitton’s unparalleled tradition of quality craftmanship, each store’s skin is constructed to have the same appeal as the Louis Vuitton products within it.

Undercutting the expectation that a vast luxury company must assert itself behind standardized visual codes, the Louis Vuitton stores highlighted in this book are each dramatically different urbanistic and architectural expressions, all unlike anything the Maison has previously designed. At the Istanbul Istinye Park location, for example, the exterior resembles a topographical map made from a three-dimensional printer, whereas in Tokyo’s Namiki Dori store, the glass façade references the nearby Tokyo Bay, with undulating surfaces that transmit shifting colors for a wave-like effect.

The book will be available in six different covers, each featuring one of Louis Vuitton’s most architecturally distinctive stores around the world: Beijing, Paris, Seoul, New York City, Tokyo and Singapore.

Paul Goldberger, whom the Huffington Post has called “the leading figure in architecturecriticism,” is currently a contributing editor at Vanity Fair. From 1997 through 2011, he served as the architecture critic for The New Yorker. He also holds the Joseph Urban Chair in Design and Architecture at the New School in New York City, where he was formerly dean of the Parsons School of Design. He began his career at The New York Times, where in 1984 his architecture criticism was awarded the Pulitzer Prize for Distinguished Criticism, the highest award in American journalism. Goldberger is also the author of several books, including Building Art: The Life and Work of Frank Gehry, Christo and Jeanne-Claude and Why Architecture Matters. In addition, he has served as a special consultant and adviser on architecture and planning matters to several major cultural and educational institutions, such as the Morgan Library Museum in New York, the New York Public Library and Harvard University.

Available in English or French for $160 – €160 – £120 from 14th April 2023.

LoL, Sandra

Photos: © Louis Vuitton
DISCLOSURE: We may earn commission from links on this page, but I only recommend products I love. Promise!

The Artycapucines Collection sees six leading contemporary artists bring their unique visions to Louis Vuitton’s timeless and feminine classic: the Capucines bag.

This fourth chapter of the collection is further proof of how the iconic bag can inspire unbridled creativity. Six international artists – Amélie Bertrand, Daniel Buren, Peter Marino, Park Seo-Bo, Ugo Rondinone, and Kennedy Yanko – have transformed the blank canvas of the bag named after Rue Neuve-des-Capucines, the Parisian street on which Louis Vuitton opened his first store in 1854.

Each bag in the 2022 Artycapucines Collection will be released in a limited edition of 200 and available in Louis Vuitton stores worldwide.

LoL, Sandra

Photos: © Louis Vuitton
DISCLOSURE: We may earn commission from links on this page, but I only recommend products I love. Promise!

Yesterday I flew to Paris to celebrate the reopening of GUERLAIN‘s legendary address – 68, avenue des Champs-Elysées, which will officially open its doors this Saturday. Since 1914, it had been the house of the family and also the first boutique with only 45m² until 2005.

Peter Marino, Laurent Boillot (CEO Guerlain) and Guy Martin (Chef G68)

Today, it has become a temple of beauty with 1000m² on four floors, expressing the house’s DNA with an unbelievable atmosphere that has not forgotten its past. It is the biggest mono brand beauty store in the entire world. Peter Marino designed the store concept, displaying amazing pieces of art and giving the house’s history space. He encrusted marble into marble in a modern way and said that he relied on his wife for any advice on beauty.

For Peter Marino, “perfume is something in the air, something that is not concrete, that travels through the atmosphere.” Therefore he came up for example with a ceiling installation in the entrance that he called “lost in fragrance”, a very flowing and captivating interior design.

Yesterday with Guerlain’s famous face Natalia Vodianova

A happy Sandra exploring Guerlain’s temple of beauty, filled with house’s iconic fragrances and makeup products.

The store also has a private shopping room where you can indulge into the Haute Perfumery.

Here, you will find exceptional bottles, like for example the Queen Secret, a diamond encrusted bee that opens her wings to reveal the perfume you choose (€400.00 per piece) or a perfumed watch that combines the craftsmanship of watchmaking, jewelry and perfume making.

On display in the store are also some amazing vintage pieces.

An hommage to Guerlain’s iconic L’Orchidée Impériale line is this artwork by Marc Quinn.

To celebrate the opening, different limited or special editions have been launched such as a face powder of which only 400 pieces will be available or L’Eau 68, created by Thierry Wasser, that weaves a thread between the past and the future. Its scent, floral and woody, plays off the contrast between warm and cool spices.

Moreover, you can find a silk scarf selection or perfumed gloves which are amazing and said to keep their scent for a very long time.

The charming Olivier Echaudemaison, Creative Director of Guerlain, with me yesterday.

On the fourth floor, the amazing Guerlain spa is located. Nine rooms offer a relaxing and calming atmosphere with a very holistic approach. Every treatment is tailor-made for the customer. Different massage techniques from all over the world are combined to cater to the needs of the individual.

The waiting area has its own orchid garden and the entrance is just breathtaking.

In the basement, you will find the G68 restaurant where one of the best French chefs Guy Martin is treating his exclusive clientele to sophisticated and luxurious food – French Haute Cuisine. Martin has worked closely with Guerlain’s in-house perfumer Thierry Wasser. Following the same approach to creativity, they invented food that is called like the fragrances, working with similar ingredients. Martin said: “You have to understand the brand. You have to work with the best qualities, looking for the right products. It is a cuisine of comfort, pleasure and travel.”

I am completely in love with their tea selection named after their iconic fragrances that is also available to buy.

Guerlain’s legendary address is a feast for your senses, where you can indulge in luxury and beauty like nowhere else.

LoL, Sandra

Photos: © Sandra Bauknecht

Let me introduce you the Ombres Matelassées, the new eye palette from Peter Philips, Creative Director of Chanel Makeup, that offers a new interpretation of the iconic quilted effect so emblematic of Chanel.

Held in a black rectangular case, the five shades Pear, Pale Gold, Gold, Golden Khaki and Black Night are presented in a harmonious crisscross arrangement. Simply apply as desired to the eyelids, using the double-tipped foam applicators and brush.

Application tips:
– Use the foam applicator to apply the eyeshadows and the brush to gently blend them, for a makeup look that mixes different shades.
– The two darker shades can be used damp as an eyeliner. Simply apply with the tip of a foam applicator, along the base of the lashes.

Available in Switzerland at Chanel boutiques from the beginning of April for CHF 85.-.

In Paris, the Ombres Matelassées palette was pre-released at the re-opening of the Chanel boutique on 51, Avenue Montaigne last week.
This 600m2 boutique houses the unique world of Chanel and all of Karl Lagerfeld’s creations – Ready-to-Wear, handbags, shoes, jewellery and other accessories – as well as fine jewellery and watches.

The two floors of the new space were inspired by the finesse of Mademoiselle Chanel’s private apartment at 31 Rue Cambon.

The conception of this new address was entrusted to New York architect Peter Marino, who is responsible for all of the Chanel boutiques across the globe.

LoL, Sandra

Photos: Courtesy of Chanel

Most of you know that I am a Louis Vuitton aficionado. Therefore I am always looking forward to the LV show that with its beautiful stunning decor surprises each season. Yesterday, it was a gigantic carrousel with models riding on it in pastel-coloured clothes, leaving quite another impression after Marc’s fetish-like creations for F/W 2011.

The S/S 2012 collection is sweet, full of rich details and materials, from matte crocodile jackets, coats and skirts to laser-cut tops and 3-D floral embellishments and plastic paillettes. I am completely taken by the tweed fabrics that are adorned with marabou feathers. The craftmanship that went into this collection is truly outstanding.

The last look was presented by Kate Moss, same as last season. But instead having her smoke on the runway in hot pants, she appeared in a light white floral dress like an innocent bride. I was wondering if she might be pregnant. Rumours are going around those days, same as the fashion crowd is wondering if Marc Jacobs will leave for Dior. The Louis Vuitton S/S 2012 collection looked like a slight approach. Let’s see in which direction fashion’s merry-go-round will be turning…

Below you can see some photos of the front row action!

LoL, Sandra

Caroline Sieber, Claire Courtin Clarins, Antoine Arnault, Virginie Courtin Clarins

Dasha Zhukova, Julia Restoin-Roitfeld, Carine Roitfeld, Marie-Amélie Sauvé, Rachel Zoe, Nicole Richie, Joel Madden, Peter Marino

Natalia Vodianova, Uma Thurman

Best friends: Marc Jacobs and Kate Moss

Alexa Chung in a Louis Vuitton dress from the F/W 2011 collection.