Versace F/W 2014 Ad Campaign

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“In the new campaigns, I wanted to express the power and freedom of Versace today. The women’s images are about strength and sensuality, with women in total control.
The men’s campaign stands for a man’s right to be whoever he wants to be.”

Donatella Versace

It is this time of the season when all the new ad campaigns are popping up. I have to admit that I love observing who shot which campaign and how each brand likes to present itself. Mert Alas and Marcus Piggott are definitely some of the most successful photographers when it come sot campaign shooting. For Versace, the duo showed, under the creative direction of Donatella Versace, supermodels Anna Ewers and Stella Tennant in a world of femininity and strength, dramatic and provocative.

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The men’s campaign is about the individuality and self-expression of the Versace man. The images are shot on an entirely plain set, as the Versace man needs nowhere to hide. The models Filip Hrivnak and Daniel van der Deen wear pieces from the F/W 2014 collection inspired by the biker and the Wild West.

LoL, Sandra

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Photos: Courtesy of Versace

Miu Miu F/W 2012 Ad Campaign

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The new Miu Miu F/W 2012 campaign, shot by Mert Alas and Marcus Piggott, is a gallery of portraits with a seductive, provocative attitude. Actress Chloë Sevigny, who previously starred in the S/S 1996 campaign, impersonates a well-defined character, who vaguely yet perceptibly hints at psychedelic hedonism scenarios. A thread of subtle irony runs through all the images.

Naive, or maybe just apparently so, basically impenetrable, Chloë Sevigny raises the viewers’ curiosity, and plays with them. Clothing, with its sharp, masculine lines and the psychedelic repetition of prints, becomes the leading character in a kaleidoscopic visual collage, where masculine and feminine blur in a dandy-like fantasy conveying a refreshing eccentricity.

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The setting is a series of stylised interiors: thick carpeting, a modernist chair and a butter-coloured hue set the context for a twist on the 1970s without defining it in any graphic detail. The emphasis placed on the character’s personality – engaging in an ambiguous exchange of glances with the observers, with whom she seems to share some kind of intimacy – is highlighted by repetitions in the frames and props enhancing the direct yet nonchalent poses.

LoL, Sandra

Photo: Courtesy of Miu Miu

Givenchy F/W 2012 Ad Campaign

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Givenchy’s Creative Director Riccardo Tisci asked models Stella Tennant, Joan Smalls, Stef van der Laan, Daniela Braga, Simone Nobili, Jarrod Scott, and Rodrigo Braga to come up with their best dance moves for the latest GIVENCHY RAVE ad campaign. Shot by Mert Alas and Marcus Piggott and styled by Carine Roitfeld. The clothes are divine, definitely on my shopping list this winter.

LoL, Sandra

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GIVENCHY BY RICCARDO TISCI FW12-13 AD CAMPAIGN 5Photos: Courtesy of Givenchy