«When Lily got in front of the camera she transformed! Wearing the collection unlocked her own personal attitude and she took on a new energy and power. That’s exactly how you should feel when wearing Versace!» – Donatella Versace
The Versace F/W 2022 campaign sees Lily James with the new Greca Goddess bag; the actress interpreting a Versace goddess in images from well-renowned photographers Mert Alas and Marcus Piggott.
As in her films, where she has played roles from headstrong princesses to sex-symbols, Lily James’s impulsive and daring attitude is the epitome of Versace confidence. Lily is seen as equal parts mythological deity and contemporary rebel as she wears new season latex ready-to-wear in a campaign that clashes classical culture with empowered seduction.
Versace Men’s proposal of a modern opulence is visually clear, with the ornate flourishes of the classical surrounding contrasted with the collection’s contemporary content.
The Greca Goddess line of bags is introduced for F/W 2022. Very Versace contrasts within the campaign imagery fully reflect the new bag and its juxtaposition of rich craft and elegance with a totally contemporary and new energy. The new bag harnesses Versace’s culture of myth and luxury, finished with the brand’s Greca insignia.
I absolutely love Versace’s new collection for F/W 2022 and cannot wait to get my hands on it! The footwear is so divine…
Photos: © Versace – CHIEF CREATIVE OFFICER: Donatella Versace | CAMPAIGN CREATIVE DIRECTOR: Ferdinando Verderi PHOTOGRAPHERS: Mert Alas & Marcus Piggott | STARRING: Lily James, Sofiane Belaasri, Yilan Hua, Avanti Nagrath, Reece Nelson, Parker Van Noord, Lulu Wood, | CASTING DIRECTOR: Piergiorgio Del Moro | STYLIST: Jacob K | HAIR STYLIST: Karim Belghiran | MAKEUP ARTIST: Porsche Poon
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