Louis Vuitton Game On Collection

Fashion is a game. Presented during Louis Vuitton’s Cruise 2021 Collection by Artistic Director of Women’s Collections Nicolas Ghesquière, Game On sees creative freedom playing with canvas and lines mingling between the Monogram flowers and four suits of a card deck. French actor and Louis Vuitton ambassador Léa Seydoux embodies this new collection and jumps into a fantasy illusion where clubs bloom, spades pierce, diamonds sparkle, and the almighty heart reigns. Through a transversal collection, Game On plays its ace on the House’s most iconic pieces including leather goods, ready-to-wear, shoes and accessories.

Game On Canvas sees the Monogram reinterpreted on a black or white background with contrasting colours of bright blue and poppy red – a tiny heart replaces the House’s signature blossom. Here, the Petite Malle and Vanity PM in black and white make for an eye-catching statement. The geometric Square bag in white leather with a golden chain ups the ante.

The Dauphine, Speedy, Neverfull, and Keepall in Game On Monogram are adorned with enlarged suits of cards, giant hearts and blossoms in vivid red, blue, pink and purple, paired with golden hardware. A pair of Archlight trainers in white with leather trimmings sport a bright red heart, perfect to pair with the Paname bags duo. The queen of hearts, the Monogram Heart bag, stands true to its name as the first ever heart shaped bag. Raising the stakes, Capucines BB in white Taurillon leather and the Twist in white Epi leather complete this game of illusion.

My three favorites: Dauphine, Speedy and the Archlight trainers.

A royal flush, the collection expresses a particular art of living that keeps the trunk-making heritage alive. It’s the symbolism of a deck of cards, the traveller’s loyal companion, endless entertainment that cultivates togetherness. Game On is a lighthearted adventure in which all of the House’s spheres of expertise play a role, driven by passionate craftsmanship, their winning hand.

Already available in selected Louis Vuitton stores worldwide.

LoL, Sandra

Photos: © Louis Vuitton

Louis Vuitton F/W 2020 Ad Campaign

Louis Vuitton reveals its F/W 2020 campaign directed and photographed by Nicolas Ghesquière, Artistic Director of Women’s Collections and I am loving the pieces.
Representing total creative investment in a very personal collection, the campaign expresses contemporary freedom and the pure pleasure of clothing that is open to all manner of audacity.

To photograph this campaign, Nicolas Ghesquière invited Louis Vuitton’s friends and family to his photography studio, a creative laboratory on the Quai Voltaire in Paris: among them were close friends whose personality inspires him, kindred spirits, and favourite faces. Celebrity friends, beloved models, astonishing artists and athletes include Léa Seydoux, Marina Foïs, Noémie Merlant, Akon Changkou, Stacy Martin, Dina Asher-Smith, Lous and the Yakuza and Sora Choi. In all, 20 personalities he wished to represent in their essence. The same holds true of the House’s iconic bags that accompany this stylistic exercise — the Capucines, the Twist, the Pont 9 and the Dauphine.

With the same candor, Nicolas Ghesquière incorporates the new line «SINCE 1854
A precious jacquard inscribed with a fundamental date, 1854, sprinkled among Monogram flowers in a nod to the year the House was created. Already iconic, this Monogram distills the Louis Vuitton spirit on timeless pieces such as the Dauphine, the Neverfull and the Petit Noé. The signature «SINCE 1854» also figures on a wardrobe of essentials and accessories.

Says Nicolas Ghesquière of the campaign, «I thought it would be interesting to extend my work to photography, to follow through to the end of the creative process and give the collection its final punctuation. In this portrait gallery, everyone is there for my own personal reasons, and I liked discovering new connections with people I knew already. I also wanted to bring unity to different aspects of the House, a circular vision of what happens here. To give a timeless aspect to creations that are very anchored in the season. For me, moving into photography came from a desire to reflect the feeling we share when we’re working on a collection

The campaign will be unveiled in September 2020 publications worldwide.

LoL, Sandra

Photos: © Louis Vuitton

Louis Vuitton Leather Goods Campaign

Louis Vuitton presents the second wave of its leather goods campaign, dedicated to the House’s «New Classics» bags as presented by actresses Alicia Vikander and Léa Seydoux (for the first campaign launch, click here for the previous post). Against the bright blue of a Californian sky, Craig McDean photographs these strong, graceful women and their Louis Vuitton bags.

Alicia Vikander carries the Capucines and Twist designs, while Léa Seydoux opts for the Dauphine and Capucines. The print campaign styled by Marie-Amélie Sauvé will feature in international magazines starting October, alongside a series of short digital films.

LoL, Sandra

Alicia Vicander with the Capucines bag in cream.

My favorite: Alicia Vicander with the Capucines bag in baby blue.

Alicia Vicander with another classic, the Twist bag.

Léa Seydoux and her Capucines choice in black.

Another great choice: Léa Seydoux opts for the Dauphine bag.

© Photographer: Craig McDean
Fashion: Marie-Amélie Sauvé

The Perfect Candy Flower

Prada Candy Florale- April 2014

Prada’s latest fragrance evolved from the concept of an imaginary flower created especially for Candy. Of course, Candy cannot simply have any flower. Her flower has to be wondrous and sophisticated, unlike any other. One that is simply unique.

Prada Candy Florale is the third fragrance from the Prada Candy collection. The original Candy was launched in 2011, followed by Candy L’Eau in 2013

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PRADA CANDY FLORALE
FLORAL FRUITY GOURMAND
Top note: Sorbet of Limoncello
Middle note: Peonies
Base note: Musks, Benzoin and Caramel

Available in perfumeries and selected warehouses by the end of April 2014 as Eau de Toilette Spray 30ml (CHF 74.00), 50ml (CHF 99.00) and 80ml (CHF  127.00).

Steven Meisel captures Léa Seydoux as Candy at her most sensual and uplifting for the new ad campaign, with the fragrance transporting her into a dreamlike state. Just beautiful!

LoL, Sandra

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Photos: Courtesy of Prada and © Sandra Bauknecht

New Fragrances for Fall 2011

Sensuous Nude.Model Shot.ExpiresDec2011

For F/W 2011, many new fragrances will or have already hit the market just recently. Today, I would like to give you a brief summary of what is worth getting your nose on. Enjoy!

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SENSOUS NUDE – Oriental Floral

Sensuous Nude is a new version of the original perfume Sensuous from 2008 and a fragrance reminiscent of the summer due its beautiful coconut accord.

Top Notes: Bergamot, pink and black pepper and mandarin

Middle Notes: Lily of the Valley, jasmine, coconut water, white honey and musk

Base Notes: Sandalwood, vanilla, amber, helioptrope and woody notes (that were created with a new technology, so-called Melted Wood Nature Print, for a more natural scent experience)

Sensuous Nude EDP, 30ml (CHF 60), 50ml (CHF80), 100ml (CHF114)
Sensuous Nude
Body Veil – rich body cream 200ml (CHF 60)
Sensuous Nude Touch On Fragrance – light silky serum 10ml (CHF 54).

Advertising campaign was designed and executed by photographer Craig McDean, and advertising face is Brazilian model Isabeli Fontana, who posed on Californian beaches for this campaign (first photo on top). The fragrance is in stores now.

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VIOLET BLONDE – Floral Woody Musk

Tom Ford has launched a new fragrance, named Violet Blonde which is based on powdery notes of violet and iris.

Top Notes: Violet leaf, pink pepper and Italian mandarin

Middle Notes: Tuscan iris absolute, Tuscan orris butter and jasmine

Base Notes: Musk, vetiver, suede, cedar and benzoin.

Tom Ford Violet Blonde EDP, 30ml (CHF 90), 50ml (CHF132), 100ml (CHF200)

Lara Stone was chosen to feature the campaign of the whole line that was shot by Mert Alas and Marcus Piggott. In stores in Switzerland Mid September 2011, in the US already available.

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BURBERRY BODY – Chypre Fruity

Burberry Body is a feminine and effortlessly sensual fragrance with an eclectic combination of refined ingredients.

Top Notes: Green absinthe, peach and freesia

Middle Notes: Rose absolute, iris and sandalwood

Base Notes: Woody cashmeran, creamy vanilla, amber and musk.

Burberry Body is available in a wide range, featuring EdP Intense in different sizes, EdP in different sizes, Body Oil and Body Milk.

Supermodel Rosie Huntington-Whiteley features in the new campaign shot by Mario Testino to promote the range, wearing nothing but a gold trench – and a few drops of the scent of course that is in stores now. 
The scent has so far been featured on Facebook, giving fans a chance to preview the scent. The page has had a staggering 8 million ‘likes’ as the brand continues to push the boundaries of digital media. The new fragrance is available since beginning of September.

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PRADA CANDY – Oriental Vanilla

Prada has launched a new feminine perfume called Candy. As for me, this is the most surprising new scent on the market, very sweet , very girly and very unusual for the Italian brand.

Top Notes: Musk

Middle Notes: Benzoin

Base Notes: Caramel and vanilla.

Prada Candy EDP is available in three different sizes (30,50 and 80ml), with shower gel, body lotion and peeling.

The face is young French actress Léa Seydoux known for her role in The Beautiful Person (La Belle Personne) shot by Jean Paul Goud. Prada Candy is in stores now.

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VERSACE YELLOW DIAMOND – Floral

Versace started its perfume line inspired by crystals in 2004 with Crystal Noir, and then launched the lighter and fruitier Bright Crystal in 2006. In 2011, a new addition is presented, “a crystal that turns into a diamond”: Yellow Diamond, a transparent and airy floral scent.

Top Notes: Neroli, lmon, bergamot and pear sorbet

Middle Notes: Orange blossom, freesia, mimosa and water lily

Base Notes: Amber, musk and guaiac wood.

Versace Yellow Diamond is available as 50 and 90 ml EdT, with deodorant and body lotion.

The face of the campaign is Australian model Abbey Lee Kershaw, shot by Mario Testino in Paris.

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TOMMY HILFIGER EAU DE PREP TOMMY GIRL – Floral Fruity

The Tommy Hilfiger Group is launching two new fragrances – Eau de Prep Tommy Girl and Eau de Prep Tommy (for men). The fragrances reflect the preppy lifestyle which means sporty yet elegant. Let me give you more facts about Eau de Prep Tommy Girl:

Top Notes: Pink peppercorn, green apple and pear

Middle Notes: White roses, violet and hawthorn

Base Notes: Sandalwood, patchouli and musk.

Eau de Prep Tommy Girl EdT, 30ml (CHF46), 50ml (CHF76), 100ml (CHF96)

The fragrances will launch in Switzerland starting October 24, 2011.

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SISLEY EAU D’IKAR  for Men – Woody Aromatic

Let me introduce you to the first ever masculine fragrance from Sisley named Eau d’Ikar. The composition is based on the note of mastic, a Mediterranean tree that grows in Corsica where the d’Ordano family’s origins are. A wonderful new composition for men.

Top Notes: Mastic, bitter orange, bergamot, lemon and carrot seeds

Middle Notes: Mastic absolute, iris, jasmine, orange pekoe tea, reeds, leather, wood and spices

Base Notes: Green cistus, sandalwood and vetiver.

Eau d’Ikar EdT, 50ml (CHF90), 100ml (CHF145)

The artwork bottle, symbol of a myth revisited, was designed by Polish sculptor Bronislaw Krzysztof. The new fragrance will be available from October, 1, 2011.

Have fun exploring those new fragrances in real and stay tuned for more releases to come! My personal favourites are Sensous Nude and Eau de Prep Tommy Girl!

LoL, Sandra