A Swiss Bear

To celebrate the launch of STEIFF‘s Swiss online shop, the brand has created a special teddy bear for Switzerland, a must for collectors.

This cute bear makes a genuine friend for life. Fynn measures 28 cm and its fur is made of cuddly soft plush. He wears a white T-shirt with an Alpine print and the Swiss flag. The bear is exclusively available on the Swiss website for CHF 47.90. Such a cute gift idea!

Finally Switzerland got its own STEIFF webshop, where you can find the brand’s complete selection of stuffed animals, baby articles, children’s fashion and limited collector items.

LoL, Sandra

Photo: © Steiff / © Sandra Bauknecht
DISCLOSURE: This post is not sponsored. I adore teddy bears!

Start of the Pug Dogs for Happy Kids Auction


Do you remember LUISAVIAROMA’s charity projectPug Dogs for Happy Kids” that I presented to you last January? You can click here for the previous post.

Twenty one pug dogs were customized exclusively for LuisaViaRoma by a selection of the most prominent international luxury fashion designers and bloggers were asked to adopt one of those little soft toys.


As you know, I adopted the Emilio Pucci pug dog.

Finally the pug dogs are to be auctioned off starting March 19th for UNICEF in support of children in Bangladesh on eBay. For more information on how to bet, please click here.


Happy auctioning for a good cause and a big thank you!

LoL, Sandra

Photos: © Sandra Bauknecht

Pug Dogs for Happy Kids

Pug Dogs for Happy Kids

Let me introduce you to LUISAVIAROMA.COM‘s charity project “PUG DOGS FOR HAPPY KIDS” an exclusive one of a kind edition of 20 pug dogs, produced by Steiff, the German leader in the production of handmade plush toys & collectables.
Each piece is customized by a selection of the most prominent international fashion designers.

All proceeds generated from the sales will be donated to UNICEF to support disadvantaged children.

Pug Dogs 2

For the 4th Edition of Firenze4Ever Luisa Via Roma has asked each fashion blogger to “Adopt a Pug” for UNICEF. It was pretty tough to decide which one to take as designers such as Balmain, Emilio Pucci, Giambattista Valli, Mary Katrantzou & many more have come up with some pretty amazing pieces.

Pug Dogs -1

Curious which one I have chosen? Let me tell you that much: I was fighting with Bryan Boy over the Mary Katrantzou one and he was winning, haha. So I went for another one that I have truly fallen in love with. Stay tuned for the upcoming unique photo shoot with my little puppy.


The toys will be on display in store throughout the following Pitti week and will subsequently be available online.

LoL, Sandra

IMG_6522Photos: © Sandra Bauknecht