Summer is right in front of us and it is time to think about your beach apparel. Sand, sun and salty water are not bikini’s best friends. Therefore I am not so keen on spending too much on something that won’t last long.

H&M is always the best solution and for S/S 2011 their beachwear collection is truly divine. There are lots of different styles and colours to choose from with matching pareos, kaftans, tunics and bags available. You better go shopping now as those pieces will sell out fast.


I tried my new tiger print bikini this weekend with the see-through jumpsuit and lots of H&M jewelry (looks cool and you don’t need to worry about it!). The straw hat is from the little shop at Club 55 in St.Tropez. Unfortunately, I am still very pale especially compared to H&M’s campaign models but hope that this will change soon…



Jumpsuit CHF 29.90, Bikini top CHF 19.90, Bikini briefs CHF 14.90
Photos: © Sandra Bauknecht


The recent H&M swimwear advertisements starring Edita Vilkeviciute, Frida Gustavsson and Filippa Hamilton were shot by Patrick Demarchelier and capture the colourful bikinis on those gorgeous bodies perfectly. Ready for a sun-drenched summer?

LoL, Sandra






swim10Photos: © Courtesy of H&M