Up Close: Maison Martin Margiela with H&M


Here we go: Your exclusive preview of Maison Martin Margiela with H&M really up close! Today, I was able to browse through and try on the amazing collection at Mondrian Soho‘s penthouse suite. Personally speaking, I was truly impressed.


Before talking you through the collaboration, let me tell you a little more about the house of Margiela: The influential Belgian designer Martin Margiela founded his brand Maison Martin Margiela in 1988. He is the fashion scene’s ghost, compared to other eccentric designers, he has never granted an interview or even considered to being photographed. His employees are wearing lab coats and have also never been seen in pictures. I met some of them today. You will see their white uniform in the photos but I am not allowed to show you their faces. Margiela’s main focus is on the product and not on the individual behind it.


The label on his clothes is equally anonymous, a blank white rectangle and a circled number from 0 to 23 that corresponds to one of various lines in the Margiela range. Of course, the white stitches used to affix his label—often visible at the back of the garment—have become funilly enough an internationally recognized icon. Margiela has pushed fashion boundaries with clothes made of trash bags or vintage home furnishings  such as car seats or seat belts. In 2002, he sold a majority stake to Renzo Rosso, owner of Diesel.


The collaboration between Maison Martin Margiela and H&M presents a re-edition of iconic Margiela garnets and accessories for men and women. It consists of around 100 pieces. Each of them is specifically labelled with a unique tag indicating the season from which it originated, spanning 23 years. The most representative pieces of Margiela’s archive are reproduced in updated shapes and materials and offered to the broad public as an exclusive synopsis of their history. I think that is a very interesting approach of H&M. They are bringing fashion history to the masses which I adore.

The entire collection is divided into five groups:


Shape & Volume: Masculine shapes are adjusted to frame the female body.


Oversized: Pieces of the masculine and feminine wardrobe are presented in oversized versions of themselves.




Ambiguity: Conveyed through the use of trompe l’oeil.


Transformation: This occurs in different ways. Offering a new use and shape to otherwise typical objects and materials.



My favourites: The adjusted biker jacket and the amazing candy clutch in pink.


The adjusted biker jacket for women also looks great on men as René sports it in perfection. If you like his style, follow him on instagram @renewho.


Gray of Bootiesonmyfeet looks stunning in the belted Maison Martin Margiela with H&M leather jacket.



The candy clutches SS2010. A candy bar packaging is enlarged and transformed into an evening clutch bag.


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Process of Tailoring: Traditional finishings and tailoring procedures are visible. Similarly, more specific sartorial concepts, particular to the world of couture are exposed.


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Margareta van den Bosch, H&M’s Creative Advisor, with me



The accessories are absolutely divine. Now, I am getting ready for tonight’s party where we can also shop the new collection before it will officially hit the stores on November 15, 2012 worldwide.

Stay tuned for more.

LoL, Sandra



Margiela_HM_Acc_Sandra2Photos: © Sandra Bauknecht

Good Morning from NYC!


Good morning from NYC! The sun is shining and I am awake early due to the time difference. This is the view of my beautiful hotel, the MONDRIAN SOHO.


I am typing this while I am enjoying my healthy breakfast in bed, some fresh pineapple with a soy cappuccino (actually three). This feels like heaven on earth.

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The reason for my trip to NYC is an amazing invitation from H&M for their upcoming collaboration with Maison Martin Margiela. Tonight, on Tuesday October 23 at 8.30pm EST (Wednesday October 24 at 2.30am CET/1.30am GMT) the big launch party will take place here in New York. There will be an exclusive live footage from the red carpet on Facebook!

And of course, lots of photos from the event, the celebrities and my look here on Sandra’s Closet during the next days! Can you believe that it was one year ago, that I was here for the Versace for H&M launch party…?!

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In the meantime, I have some beautiful photos of the hotel and my room for you:

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To embellish the lobby walls, Mondrian SoHo has collaborated with NYC-based painter and photographer Marilyn Minter in presenting a wallpaper installation of her famous Kicksilver photograph, that captures a pair of Jimmy Choo stilettos in a splash of metallic vodka.

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Here you see my room that offers some very sweet details. I love the colour combination of creamy blue and white.

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A little surprise was waiting for me on the desk…

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So excited for tonight…

LoL, Sandra

Photos: © Sandra Bauknecht

Preview: Maison Martin Margiela for H&M


Finally, we can see the fruits of Maison Martin Margiela‘s amazing collaboration with H&M. Sam Taylor-Johnson shot the campaign (see above) and below you can enjoy photos of the recently revealed lookbook. The avant-garde Belgian fashion house is loved by all fashion connoisseurs. What do you think of it?

The collection will land in stores and online on Thursday, November 15, 2012.

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And while you are reading this, I am in the plane on my way to New York City for the launch party of Maison Martin Margiela for H&M tomorrow night. Stay tuned for some amazing photos! I am getting heart palpitations from the excitement of just thinking of it!

LoL, Sandra

Photos: Courtesy of H&M and © Sandra Bauknecht