Chinese New Year 2019

Chinese New Year officially begins today on February 5th, 2019, and ends on February 19th. Also known as the «Spring Festival» in modern Mainland China, it is the country’s most important traditional festival and beginning of a new Chinese animal zodiac cycle: the year of the Pig.

Those born during the Chinese zodiac year of the pig are pleasant, polite and have good taste. They are perfectionists that appreciate the most beautiful things, they help others and are great companions as long as you don’t cross them, so be careful! They are smart, always on the search for knowledge and exclusivity. Unfortunately, pig years are also believed to be the most unlucky for people born in previous years of the Pig.

Prada presents Prada Wonderland, a new and exclusive pop-up installation at the prestigious Galaxy Macau, open until 10 March 2019 on the occasion of the Chinese New Year celebrations.

 Luxury brands are all on board for Lunar New Year. The festivities rank high in China – a market where consumers still pay full price for expensive wares. According to a report by Bain & Company, China represents «32% of the global luxury consumption

Here are the best limited edition collections by the big names of the luxury industry to celebrate Chinese New Year:


DODO
This new limited edition piglet charm is just too cute. For a limited time only, you can shop the pig-shaped pendant in 18kt yellow gold and red enamel with black cord included.

DIESEL
To celebrate the Chinese Lunar New Year, Diesel introduces a 9-piece premium limited edition capsule collection that is sold globally.

MOSCHINO
Porky Pig and Petunia Pig are the stars of a fun and glamorous limited edition, created especially for one of the most important traditional Chinese festivities.

LANVIN
For the S/S 2019 Pre-Collection, Lanvin is paying tribute to the Lunar New Year with an exclusive capsule collection. Lanvin is celebrating the year of the pig, a cute and curvaceous mascot, with a selection of lucky charm accessories adorned with «pig» embroidery studded with dazzling jewels, perfect for gifting and collecting alike.

GUCCI
The Italian fashion house celebrates the Year of the Pig with a special collection of ready-to-wear and accessories featuring three playful designs including a print of Walt Disney’s cartoon characters, the ‘Three Little Pigs’. Shot by Frank Lebon, a special editorial shoot features tiny piglets with their human friends captured inside richly decorated apartments and walking the streets of New York City.

LOUIS VUITTON
Inspired by the Chinese zodiac, the Superstition square features these twelve symbols playfully illustrated with iconic House motifs. The center is decorated with a large LV Circle, layered over Monogram Flowers and surrounded by the creatures.

MARNI
The small piglet, symbol of the new Marni Capsule Collection, comes from an imaginary universe dedicated to the Chinese New Year: a range of accessories for her and a new original version of Big Foot sneakers pay homage to the twelfth protagonist of the Chinese horoscope, as well as the sign’s cheerful and dreamy character.

PANERAI
For the Chinese Year of the Pig, Panerai presents an 88-piece limited edition Luminor Sealand. The cover is hand-decorated by master engravers using the sparsello technique.

VACHERON CONSTANTIN
For its Métiers d’Art The Legend of the Chinese Zodiac – Year of the Pig Watch in 18K Pink Gold, the Swiss watchmaker uses enameling, gems-setting and other artistic aspects of watchmaking.

LoL, Sandra

Photos: Courtesy of the Brands

Prada Silver Line

Prada presents PRADA SILVER LINE, an itinerant project offering customers the chance to acquire exclusive products – which are chosen for each leg of the journey – and presented inside an original installation.

For the Christmas Holiday, for one month, this imaginary railway station stops for the first time at the Galaxy shopping mall in Macau, hosting a selection of women’s luxury bags and accessories.

In particular, the Prada Cahier bag is reinterpreted in three new styles made of exotic leathers. A different selection of items will be developed for each future city of the itinerant retail space.

The concept is a reconstruction of an ideal train in which the various target is aesthetic themes are combined in a single design. The exterior is a metal shell reminiscent of the American Streamliners of the ’30s and ’50s. The interior features walls cover in floral-patterned red silk brocade to create a luxurious, romantic look. The setting is completed by the iconic black-and-white chequered floor which characterises Prada stores around the world since 1913.

Around and outside the train’s coach, a series of installations including life-size Prada robots and a ticket booth, which serves as a concierge service’s booth, finish off the perfect ambiance.

From January 2018, PRADA SILVER LINE will touch on several cities, including Dubai and later on some of the most important locations in Asia, Europe and the United States.

I am loving it… cannot wait for the PRADA SILVER LINE to hopefully stop in Zurich…

LoL, Sandra

Photos: Courtesy of Prada