The World’s First Shopping Scent

Madison Avenue_Bond No9

While being in NYC, I have discovered the new fragrance launch from niche line Bond No. 9:  MADISON AVENUE, that claims to be “the world’s first shopping scent“. It is named after New York’s most celebrated street of boutiques.

nd.3502For night: Madison Soiree

Bond No. 9 is the famous New York-centric fragrance collection. For spring 2016, when we’ll all need a fresh new wardrobe, the brand is giving us the matching scent. The faithful clientele knows that Bond No. 9 already has a Madison Avenue namesake scent: sultry gardenia-jasmine laden Madison Soiree, one of my favorites, designed for evenings out. The new Madison Avenue, meanwhile, has strictly daytime intentions. It awakens the fashion gene; one spray, and you’ll be transported to style-shopping nirvana.


For daytime: the new Madison Avenue

Top Notes: Apple, Bergamot and Blackberry
Middle Notes: Rose, Jasmine and Magnolia
Base Notes: Patchouli, Praline and Ambroxan

24-7-new-york-body-silk-2-HREau de Parfum Spray 100ml (limited edition Swarovski bottle) – $ 375.00
Eau de Parfum Spray 100ml – $300.00, 50ml – $ 200.00
24/7 Body Silk 200ml – $135.00

In stores now. Bond No. 9 is available in Switzerland at Perfumery Osswald and Jelmoli among others.

LoL, Sandra

Photos: Courtesy of Bond No.9

My Look: Bleecker Street

Bleecker Street - Sandra Bauknecht

The press conference for the Alexander Wang x H&M launch event took place on one of the probably rainiest of New York City mornings at the St. Patrick’s Youth Center, located close to Bleecker Street station. My hair was a mess due to the humidity but I was brave to take those pictures of my outfit before we went inside. As Alexander Wang is also at the helmet of Balenciaga, I chose an ensemble from his recent F/W 2014 collection.

Alexander Wang with Sandra BauknechtAlexander Wang with me at the press conference last Thursday

My look: Tonal blue silk-blend oversized jacket and matching mini skirt with black jacquard pattern, both by Balenciaga, peplum-detail top and padlock mini studded leather shoulder bag, both by Alexander McQueen and crystal embellished biker boots by Miu Miu. Diamond bracelet and ring, both by Vainard Fine Jewellery, rose diamond necklace by Piaget.

The best scent to wear: Bleecker Street by Bond No. 9, a woodsy oriental gourmand that captures the spirit of the West Village with a blend of seductive, indulgently sweet notes.

Stay tuned for the photos from the party in the evening…

LoL, Sandra

In Balenciaga at the Wang x H&M press conference-Sandra Bauknecht

Bllecker Station

Detail Balenciaga Look Bleecker Street


Diamond Bracelet by Vainard

Sandra Bauknecht 2 detail balenciaga

Sandra Bauknecht in nYC in balenciaga Jacquard Jacket

Bag Alexander mcQueen

Bleecker Street Station Sandra Bauknecht in Balenciaga 2

Sandra Bauknecht in Balenciaga - behind the scenes

Bleecker Street 3

Sandra Bauknecht in Balenciaga Bleeker Street

Sandra Bauknecht in McQueen Top 2

Bleecker Street 2

Sandra Bauknecht in Balenciaga on the streets of NYC

McQueen Top

Miu Miu Boots

Photos: © Sandra Bauknecht