A Sneak Preview of Versace for H&M Part II


Here is your sneak preview of the Versace for H&M resort line that will only be available online starting January 19th already. The fanfare that surrounded the launch of the first Versace for H&M line will surely continue.

Expect lots of phone calls from friends that are living for example in Switzerland or the United States where H&M’s online shopping has not been launched yet!

More exciting news at the end of this post…






And of course, some must-haves for the men won’t be missing either:




Men A


News are out this morning that Sofia Coppola, Academy Award and Golden Globe winner, will direct the campaign film to support the launch of Marni at H&M on March 8, 2012!
Love her!

LoL, Sandra

Marni H&MPhotos: Courtesy of H&M

Sea, Air and Sun

Sea,Air & Sun

With this summery outfit I am wishing you all a lovely weekend that you hopefully can spend enjoying the sea, air and sun!

If you go on vacation, I always recommend to pack many different sunglasses. You will make a big entrance at the pool when changing almost each day your eyewear. Another tip is to mix your bikini bottoms and tops among each other. Like this, you will look every day completely different.

I am off to the South!

LoL, Sandra

Splish Splash


Summer is right in front of us and it is time to think about your beach apparel. Sand, sun and salty water are not bikini’s best friends. Therefore I am not so keen on spending too much on something that won’t last long.

H&M is always the best solution and for S/S 2011 their beachwear collection is truly divine. There are lots of different styles and colours to choose from with matching pareos, kaftans, tunics and bags available. You better go shopping now as those pieces will sell out fast.


I tried my new tiger print bikini this weekend with the see-through jumpsuit and lots of H&M jewelry (looks cool and you don’t need to worry about it!). The straw hat is from the little shop at Club 55 in St.Tropez. Unfortunately, I am still very pale especially compared to H&M’s campaign models but hope that this will change soon…



Jumpsuit CHF 29.90, Bikini top CHF 19.90, Bikini briefs CHF 14.90
Photos: © Sandra Bauknecht


The recent H&M swimwear advertisements starring Edita Vilkeviciute, Frida Gustavsson and Filippa Hamilton were shot by Patrick Demarchelier and capture the colourful bikinis on those gorgeous bodies perfectly. Ready for a sun-drenched summer?

LoL, Sandra






swim10Photos: © Courtesy of H&M