MCM Grand Opening Party in Zurich

MCM Grand Opening Zurich

Last week, MCM‘s first European flagship store opened its doors in Zurich. As you already know, I felt very honoured to be the blogger host for this wonderful event.


My relationship with MCM dates back to my early college years when I designed a complete collection for the German brand that was founded by Michael Cromer in Munich in the Mid ’70s as ‘Michael Cromer Munich‘ (MCM). Today, it belongs to Sungjoo Design Tech & Distribution, and has been renamed ‘Mode Creation Munich‘ (MCM).


The company’s owner Sung-Joo Kim, a very fascinating lady, had flown in from South Korea for the event along with some famous celebrities. She was ranked among the “Top 50 Women to Watch” by the Wall Street Journal in 2004 and selected as one of the “New Century Leaders” in CNN for the Best of Asia in 2003.


The new amazing colossal MCM store, located at the iconic Münsterhof, offers 160 square metres full of the brand’s must-haves.



Bettina Zollinger, store manager MCM Zurich, with me at the opening party.




Adrian J. MargelistChief Creative Officer MCM, with me in front of the shop. I am carrying the Veronika Isis studded shoulder bag from MCM’s upcoming F/W 2014 collection. For all details regarding my look, please click here.


To celebrate the first European flagship store, MCM released an exclusive Zurich Visetos line. The luxurious special edition, only available in Zurich is inspired by the city’s coat of arms, featuring a unique blue and white colourway available on various classic shapes.





How cute are these MCM doggies?!


The party crowd outside…


Spotted: Guya Merkle, owner and designer of Vieri Haute Joaillerie, the luxurious high end jewelry brand.

Sandra_Bauknecht_Jimi Blue Ochsenknecht

German actor Jimi Blue Ochsenknecht


Renowned South Korean actor Sang-Woo Kwon


Another famous guest: Designer Albert Kriemler, Creative Director of Akris.


At work


Lovely Fiona Hefti compèred the event.



The ribbon cutting ceremony



Later, I was invited to the official dinner held at the Zunfthaus zur Waag, during which Swiss singer Paloma Würth performed some of her songs. The highlight of the menu was definitely the logo cake for dessert.


Thank you, MCM, for this beautiful event!

LoL, Sandra


Photos: Courtesy of MCM, Tillate and © Sandra Bauknecht

Dinner with Stress

Stress by Navyboot

Yesterday, I attended a dinner party hosted by Navyboot and Andres Andrekson aka Stress to celebrate the launch of their first collaboration, so-called SBNB – STRESS by NAVYBOOT collection at the Swiss National Museum in Zurich which turned into an absolute hot spot last night.  Among the small gathering of 60 guests, were Baschi, Bligg, Mousse T. and Jubaira Bachmann.

The sneakers for men’s only (Adrian, we want them, too, especially the croc version!) are inspired by the historic battle at Sempach in 1386 – a theme that has been reinterpreted for modern times and has been recreated as a picture on some of the models’ soles. The advertising campaign shot by Stefan Heinrichs has been staged as a modern version of the battle with Stress in the role of Arnold von Winkelried (see above).


Just in time for the Christmas season starting in early December, they will be available at NAVYBOOT stores in Switzerland and Germany. Prices will range from about 129 CHF for the flip flops to about 498 CHF for the high top sneaker.

IMG_4243Lovely scenery at the entrance.

IMG_4246Inside the Swiss National Museum in Zurich

IMG_4288The yummy dinner was served on a rustic wooden table.

NavyMomo, Stress,  Creative Director NAVYBOOT Adrian J. Margelist and DJ Mousse T with me.



This foot below belongs to Navyboot’s Creative Director Adrian J. Margelist. He and Stress are the only two having the croc-python version of the iconic sneakers.

IMG_4283Photos: © Sandra Bauknecht


Today, the Blick magazine wrote an article about last night and named me one of the most important fashion bloggers! I am honoured, thank you, Flavia!

LoL, Sandra