There’s something quietly luxurious about discovering a product that simply works, no drama, no heavy-handed promises, just beautiful results. That was my first thought when Aveda Miraculous Oil landed on my desk.
From the very first application, it felt less like a styling product and more like a ritual. The texture is featherlight, melting instantly into the lengths without weighing the hair down. My hair drank it in, no residue, no greasiness, just an immediate, healthy-looking sheen that caught the light in that effortless, «good hair day» way.
The key is in how you use it: this is designed to be applied on damp hair. I smooth a small amount through the lengths and ends after washing (a little truly goes a long way), then style as usual. What I love most is the balance it strikes. The hair feels nourished and protected, yet still fluid and touchable. There’s a softness that lingers, the kind that makes you run your fingers through your hair absentmindedly throughout the day. And the shine, never glassy or overdone, looks natural, almost intrinsic, as if your hair simply decided to behave better overnight.
According to the brand’s claims, hair can look 195% shinier instantly*, and feel 2x smoother all day.** And if you’re someone who battles flyaways the second you step outside, the up to 24 hours of anti-frizz protection ** is the kind of detail that makes a real difference in daily life.
What I also appreciate is that it’s not just about looks, there’s function here. It offers heat protection up to 230°C, which makes it feel genuinely useful if you blow-dry, straighten, or style with heat. And yes: it’s suitable for color-treated hair, which matters if you want shine and softness without compromising your colour.
Then there’s the sensorial side, very Aveda, and very much part of the charm. As you start styling, the signature pure-fume™ aroma gently unfolds with the warmth. It’s subtle, botanical, and calming, one of those small moments where you actually pause, breathe in, and feel like your routine has turned into a ritual.
In a world overflowing with hair oils, this one stands out by doing less, but doing it impeccably well. Consider it that rare beauty essential: understated, elegant, and destined to earn a permanent place on your shelf (and in your daily routine).
Available for CHF 52.00 (50ml).
LoL, Sandra
Photos: © Sandra Bauknecht and Aveda
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* 195% instantly shinier hair (brand claim).
** 2x smoother hair & up to 24h anti-frizz protection (brand claims).
With Dr. Barbara Sturm at Kaviar Caspia in Paris in 2021 wearing the dress for the first time.
Christmas tree camouflaging.
With Gianfranca, Albena and Wei.
I fell in love with the hat from the F/W 2025 collection.
Valentino Resort 2026
Tanja, Thea, Wei and me.
Fashion is calling…
… and my favorite dinner is served.
