GUCCI  Flora Garden Collection Key Visual I

This spring, Gucci launches a new floral fragrance collection, consisting of 5 new scents, in tribute to one of its most iconic motifs: The Flora Garden Collection. For more information on the history of Flora, please click here.


“With Flora by Gucci, I wanted to express the loveliness of the Flora woman charming, romantic and optimistic. Now with The Flora Garden Collection I am celebrating multi-faceted way the Gucci woman expresses her personality.”

– Gucci Creative Director Frida Giannini


Gorgeous Gardenia, Gracious Tuberose and Glamorous Magnolia will be available in Switzerland in April 2012 in selected department stores and perfume shops.

Eau de Toilette 30ml (CHF 90), 50ml (CHF 112) and 100ml (CHF 168)
Body Lotion 200ml (CHF 69)

Generous Violet and Glorious Mandarin will be sold in Gucci stores only.

GUCCI Flora Garden Collection Key Visual II


Gorgeous Gardenia

A sumptuous white floral: Gucci’s faithful creation of the perfect gardenia.

Top notes: red berries, pear
Heart notes: white gardenia, frangipani flower
Base notes: patchouli, brown sugar accord


Glamorous Magnolia

A soft rosy floral: Gucci’s recreation of this most lustrous bloom.

Top notes: freesia, green leaves, citrus zest
Heart notes: peony, magnolia
Base notes: musk, sandalwood, warm chocolate accord


Gracious Tuberose

A fabulously fresh floral: Gucci’s homage to this most charismatic of flowers.

Top notes: violet leaves, peach
Heart notes: tuberose, orange flower, rose
Base notes: cistus (Rock Rose), white cedarwood

Glorious Mandarin

Glorious Mandarin

A gloriously juicy fruit: Gucci captures the exhilaration of mandarin.

Top notes: mandarin, peony
Middle notes: jasmine, pina colada accord
Heart notes: ambergris, white musk, creamy wood

Generous Violet

Generous Violet

A sophisticated woody floral: Gucci’s salute to the bountiful violet.

Top note: violet leaves
Heart notes: orris, violet petals
Base note: suede accord

Each bottle reveals a different coloured juice – be it pale pink, green, blue, violet or yellow; their boxes emblazoned with the corresponding flower from the Flora pattern. You just would like to have them all, wouldn’t it be a lovely display for your bathroom?!

LoL, Sandra

Photos: Courtesy of Gucci, © Sandra Bauknecht