Celebrating 10 Years of My Blog with La Mer

Thursday one week ago, I had the privilege to be celebrating my 10th blog anniversary with LA MER at Jelmoli in Zurich among dear friends and most amazing Sandra’s Closet readers. With all my heart, I would like to thank everyone who came and made this evening so special, also for the many beautiful and thoughtful gifts I got. A big and heartfelt «thank you» goes also to the very professional LA MER team, that surprised me with the best cake ever and to PERRIER-JOUËT for the lovely champagne.

The evening was dedicated to the most luxurious products by LA MER, the Genaissance de La Mer collection. The brand’s best anti-aging skincare products offer accelerated renewal and visibly erase signs of time with the help of potent crystals. Inspired by the latter, guests were invited to enjoy a personalized crystal reading by Alexandra Kruse.

I have been blogging for one decade now and so much happened over these past 10 years. I have always believed in being authentic and that staying true to myself would gain success in the long run. Nobody knows what the future holds. So let’s enjoy life to the fullest, be kind and inspire each other every day. Thank you to everyone for the journey.

Happy 1st Advent!

LoL, Sandra

Photos: Sanjeev Velmurugan – © Sandra Bauknecht and via my lovely guests

10 Years of Sandra’s Closet with La Mer

Next week my blog is turning 10! Time flies… I still remember my first post on November 23, 2009 and all of a sudden this is the 4182nd time I have pushed the «publish immediately» button. Since many years not one day has passed without spotting something new in the world of fashion and beauty. I enjoy so much what I am doing and would love to celebrate this special occasion with you like we did last year, just a little bigger and better …

Meet me in one week on Thursday, November 21st, 2019 between 6pm – 9pm at the LA MER counter at JELMOLI in Zurich!

For all my Swiss readers and of course also for those who want to come to Switzerland, meet me Thursday, November 21, 2019 between 6pm – 9pm at the LA MER counter at JELMOLI in Zurich for an evening filled with bubbly champagne by Perrier-Jouët, beauty and great company.

That night, the shops in Zurich will be open until 10pm and the city’s «Lucy» lights for Christmas will be illuminate the Bahnhofstrasse in a switch-on ceremony at 6pm.

To celebrate the occasion, LA MER and I would love to spoil you to the fullest.
WHAT TO EXPECT:

The Genaissance line and a little preview of my LA MER inspired outfit next week…

Discover the most luxurious line of LA MER skincare that is known for harnessing the renewing energies and healing powers of the sea: GENAISSANCE, designed to help improve signs of aging with the brand’s legendary Crystal Miracle Broth™ – a naturally potent bio-fermented formula that reawakens the skin’s radiance and reduces the appearance of lines and imperfections.

One lucky lady can WIN A GENAISSANCE TREATMENT at Jelmoli worth CHF 500.00.

As the Genaissance line was inspired when a scientist at the Max Huber Research Labs discovered crystals forming in a beaker of Miracle Broth™, we will have Alex Kruse (@_alexandrakruse_) with us, who will give each guest – if they like – a CRYSTAL READING, to give you some amazing and fun insights into your past, present and future.

Your goodie bag!

On top, each guest will RECEIVE A GOODIE BAG with an original size LA MER Loose Powder Skincolor worth CHF 95.00 that will be engraved with a special birthday message as well as the LA MER 15ml Soft Cream worth CHF 110.00 and a mini bottle of Perrier-Jouët.

With all these goodies, isn’t it crystal clear that you have to join me that night!

As space is limited and to coordinate your personalized gift, I would kindly ask you to sign up latest on Monday, 18th of November. First come, first serve. Please send me an e-mail with the header «10 Years», and your full name to . I will send you a confirmation e-mail to confirm your presence.

I am so much looking forward to seeing, meeting and spending the evening with you…

LoL, Sandra

Photos: © David Biedert Photography © Sandra Bauknecht
© André Hengst – www.on-eyes-photography.ch
Instagram @_alexandrakruse_ #LoveLaMer www.lamer.ch 

La Mer Event with Sandra’s Closet at Jelmoli


Celebrating my 9th blog anniversary with LA MER at Jelmoli in Zurich last week was absolutely amazing and I truly would like to thank everyone who came and made it so special, also for the many amazing gifts I got. A big and heartfelt «thank you» goes also to the very professional LA MER team, that is so much fun to work with and to PERRIER-JOUËT for the lovely champagne.

I have been blogging for a long time now, and that evening made me acknowledge just how much happened all these years, and the fact that it all happened because I created a space online to share my love for fashion and beauty, my ideas, inspiration and advice with others. I always believed in being authentic and that staying true to myself would gain success in the long run.

Some of you have been reading Sandra’s Closet since I pressed publish on my very first blog post. I hate the word following. Why? If you see my readers you know they are not followers, they are leading ladies! This was such a rewarding feeling. Seeing all these beautiful, smart women who came from all over Switzerland, from Geneva, Chur, or Basel to Zurich to join me on this occasion. Together we indulged into the luxury world of LA MER and each guest could take home her personally engraved lip gloss.

There were friends who became blog readers and blog readers that became friends. Everyone had a big smile on their face and I was the happiest girl that night! Thank you!

LoL, Sandra

Photos: © David Biedert Photography and © Sandra Bauknecht

You’re Invited for a Special Treat with La Mer

I am so happy to share today’s post with you. Next week my blog is turning 9! Can you imagine? Time flies… just to give you an idea of all the work that went into this site. This is my 3821st post and since many years not one day has passed without spotting something new in the world of fashion. I enjoy so much what I am doing and would love to celebrate with you

Meet me next Thursday, November 22nd, 2018 between 6pm – 9pm at the LA MER counter at JELMOLI in Zurich!

For all my Swiss readers and of course also for those who want to come to Switzerland, meet me next Thursday, November 22nd 2018 between 6pm – 9pm at the LA MER counter at JELMOLI in Zurich for an evening filled with bubbles, beauty and great company.

That night, the shops in Zurich will be open until 10pm and the city’s «Lucy» lights for Christmas will be illuminate the Bahnhofstrasse in a switch-on ceremony at 6pm.

As space is limited and a personalized gift will be waiting for you, I would kindly ask you to sign up latest on Monday, 19th of November. Please send me an e-mail with the header «LA MER», your full name and the time you are planning to come to . First come, first serve. I will send you a confirmation e-mail to confirm your presence.

You will get a lot of special treats – here is what to expect:
Champagne from Perrier-Jouët

Freelance celebrity make-up artist Andrea Kipfer will introduce LA MER‘s amazing Skincolor Foundation. Andrea is the co-founder of the renowned hair & makeup agency Style Council and has done many advertising and fashion shoots. During the evening, she will happily help you to improve your make-up skills and share some beauty secrets with us.

You also get the chance to discover the different textures of the famous LA MER moisturizers. Once you find your favorite, you will be gifted with a luxury size sample of it.On top, each guest will receive an original size LA MER Lip Balm worth CHF 82.00 that will be engraved with a special message.

I am so much looking forward to meeting and spending the evening with you!

LoL, Sandra

Photos: © Sandra Bauknecht, © Andrea Kipfer
© André Hengst – www.on-eyes-photography.ch
#LoveLaMer www.lamer.ch

Friends, Mermaids, a Sea God and La Mer

«The story of La Mer is one of hope, healing, and one man’s deep respect for the power of the living sea

Dear readers, let me invite you to my home to discover the hero, the icon, the original moisture miracle by LA MER.

In the beginning of September, I hosted a lovely intimate dinner with LA MER at my house for my dear friends. The evening was filled with everything we as women like – from discovering skincare products to sharing beauty secrets, from great conversations to playing games. Under the eye of a sea god with great abs, real mermaids were swimming in the pool while we enjoyed lots of PERRIER-JOUËT bubbly and a four-course gourmet meal.

A huge thank you the LA MER team – pure women power!
From left to right: Quynh Arguello, Jasmin Aziz and Maike Kiessling with me.

During dinner, Quynh and Jasmin gave us a lovely insight into the journey of the famous cream that began when Dr. Max Huber suffered burns in an experiment gone awry. Scientist by day, star-gazer and dreamer by night, he hoped to unlock the legendary healing powers of the sea he held so dear.

Living by the ocean, he was constantly inspired by marine life, especially the extraordinary, self-regenerating properties of giant sea kelp. Eventually he created his own method of unlocking potent activity from such pure ingredients, using the power of fermentation, an art that works like alchemy. Perfected over 12 years, after nearly 6,000 experiments, this transformative process finally produced the iconic cell-renewing Miracle Broth™ by using light and sound energies to amplify activity. The elixir that soothed his skin still flows through every LA MER product today.
Every time the Miracle Broth is created, it all begins with a starter drop from the previous batch – the unbroken link to Dr.Huber’s very first Crème de La Mer.

I am truly a LA MER fan. I like that the fact that I don’t need to worry about finding the right product. It is one cream, available in different textures and accompanied by additional products such as body care must-haves, serums, masks and more. Here I am explaining my addiction to the brand’s self-tanning lotion.

As I am having very dry skin, I love to indulge in the original texture of the Moisturizing Cream. For those who will try it for the first time, don’t forget to warm the product between your fingers before you apply it. If you prefer a lighter texture, I recommend using the Moisturizing Cool Gel Cream or the Moisturizing Soft Lotion.

During dinner we were able to try many different LA MER products and even enjoyed a fish sabayon served in the famous white jar.

On display was a preview of this month’s launch: to celebrate Crème de la Mer’s transformative touch, a vintage edition is available now featuring one of the brand’s earliest jar designs.

After dessert, the ladies were invited around the pool to chance their luck by playing «Message in a Bottle». Our lovely sea god fished them for us. Each of us was gifted with a little note and three even got some extra surprises.

It was a beautiful summer night filled with laughter and fun. A huge thank you to LA MER for this beautiful idea and to all my lovely girlfriends for coming!

LoL, Sandra

All Photos: © André Hengst – www.on-eyes-photography.ch
#LoveLaMer www.lamer.ch

Spring is Nature’s Way of Saying Let’s Party

Spring is around the corner, my favorite season. Time to wake up your outer beauty and to get ready to party. Green is the color of nature and health representing growth and nature. It is said to have healing powers – so get ready for the blooming season… with those tips:

WAKE UP YOUR SENSES

Champagne Grand Brut Edition Miami by Perrier-Jouët
Nothing beats a glass of bubbly – it always puts me in a good mood. I am very proud to announce that I am one of the ten founding members of the Artistic Society by Perrier-Jouët. Soon, I can tell you more about this secret club!
CHF 55.00 (75cl)

WAKE UP YOUR SKIN

Energie De Vie Exfoliating Mask by Lancôme
«Energie de Vie» means vitality in English. This is exactly what our skin needs after the cold winter months. Reduce the appearance of pores and reveal softer, healthy-looking skin with this exfoliating mask. I use it daily as a cure.
CHF 85.00 (75ml)

EGF Serum by Bioeffect
This amazing serum restores your skin’s natural glow and youthful appearance. It contains EGF, a cellular activator natural to human skin, which stimulates the skin’s ability to renew itself. My personal must in the spring season. To be used in the evening. You just need 2-4 drops, great for traveling.
CHF 198.00 (15ml)

Super Acid X-Treme Hangover Mask by Rodial
A triple action rub off clay mask to deeply cleanse, exfoliate and restore a radiant looking complexion. Use it once a week for best results in addition to the daily mask.
CHF 69.00 (75ml)

Pro Spa Skincare Hand & Feet Intensive Callus Smoothing Balm by OPI
Last year, OPI launched the first & only professional salon skincare line that brings the quality & efficiency of facial skincare to premium products developed specifically for hands & feet. And here is one of my personal favorites that I use every night. This softening foot and heel treatment balm helps restore dry, callused soles to relieve severe dryness that you get during the cold winter months. For perfect spring feet!
CHF 35.90 (118ml)

WAKE UP YOUR NOSE – THE  MOST BEAUTIFUL SCENTS FOR SPRING

Elements of Man Strength by Ermenegildo Zegna
Such a yummy fragrance for men that gets spring fever for sure. It fuses the tenacity of tobacco leaves with rich gourmand notes. Drips of golden honey and ripe apricot highlight the intensity of agar wood. Deep smoke penetrates the intricate chainmaille of woven pine needles, encasing a core of burnt musk.
CHF 250.00 (50ml)

Valentino Donna Rosa Verde by Valentino
A new fresh scent that is lovely for the first spring days. A radiant composition that combines green rose, mate tea, bergamot, ginger and magnolia. Contemporary and sophisticated.
CHF 174.00 (125ml) – available in Switzerland from April 2, 2018

Aura by Mugler
The latest fragrance launch by Mugler (not Thierry Mugler anymore) Aura might become another iconic fragrance of the brand. After the first spritz, it has really got me by being different, unexpected. Something I would love to wear on a spring evening. By reinventing the Oriental Green family, Mugler has signed  a new olfactory experience for the brand. The mix of ingredients is unheard of: rhubarb leaf, orange flower (new distillation process), vanilla pod bourbon and Firmenich Wolfwood® (Firmenich exclusive).
CHF 109.00 (50ml)

LoL, Sandra

Photos: © Sandra Bauknecht