For the first time ever, I did an interview together with my daughter for Swiss annabelle magazine. Over all these years, I tried to keep her out of the press and never showed her on my blog. Although she has been the one behind the camera, since I started my blog in 2009. Whenever it was possible, I took her with me on my business travels, to fashion shows or we interviewed designers such as Hilfiger or Lagerfeld.
Anouk with me at work: Meeting the Olsen Twins, Karl Lagerfeld and Tommy Hilfiger.
You would imagine she would love to follow in my footsteps, but you are completely mistaken. My girl is absolutely not impressed by the world of fashion as she has seen behind the curtains and knows it is in general not as glamorous as it seems. She dreams of studying psychology and acting in the US. I am very proud of her as she is one of the most grounded people I know. Being extremely responsible with her social media, she uses it only privately.
This diversity between us interested annabelle magazine. When Jacqueline Krause-Blouin, deputy editor-in-chief, approached us, it was important for me that Anouk took the decision herself. Now, being almost 17 years old, she saw it as an interesting project and we had a great conversation during the interview. The photos were taking by Pierluigi Macor and his assistant which ended up being a very fun afternoon.
TO READ THE INTERVIEW (IN GERMAN), CLICK HERE PLEASE.
LoL, Sandra
Photos: Pierluigi Macor for annabelle, © Sandra Bauknecht
Recently I was invited by Net-à-porter 
to London for an intimate evening with A-list style icons Mary-Kate and Ashley Olsen to preview their beautiful S/S 2014 collection. Named after London’s historic Savile Row, THE ROW delivers a directional take on tailoring with a focus on clean lines and refined cuts.
For the new season, the twins were inspired by travels around the world and imagined a modern, well-dressed nomad woman. There were references of Arabia in the long layers and the models’ veils, Northern Africa in the printed djellaba, a fishing village in the macramé sweater and matching cross-body hobo bag, and some Siberian influences in the dense outerwear.
It’s the first time Ashley and Mary-Kate are offering shoes, and they’ll be sold in limited editions. The Row’s fans would be wise to put their names on the list now.
Mary-Kate to the left and Ashley to the right with me
YOU CAN SHOP THE ROW ONLINE HERE. The best address to get an elegant downtown mix of superbly crafted wardrobe staples.
LoL, Sandra
Photos: Via style.com and © Sandra Bauknecht
American actresses Mary-Kate and Ashley Olsen launched their hip ready-to-wear and accessories label in 2007.
The brand’s name The Row derives from London’s historic Savile Row which has inspired their line: Traditional tailoring with a strong focus on clean lines, ultra-refined silhouettes and figure-flattering fit. I am completely in love with the leather mini skirt and long cashmere cardigan.
So good news is that the famous twins started their e-commerce business today. With worldwide shipping, the cult label is available to fashionistas everywhere.
The F/W 2010 collection is an understated and classic take on everyday’s wear with an edgy twist to it. The luxurious fabrics underline the effortless chic. This is minimalism at its best.
LoL, Sandra
