American actresses Mary-Kate and Ashley Olsen launched their hip ready-to-wear and accessories label in 2007.
The brand’s name The Row derives from London’s historic Savile Row which has inspired their line: Traditional tailoring with a strong focus on clean lines, ultra-refined silhouettes and figure-flattering fit. I am completely in love with the leather mini skirt and long cashmere cardigan.
So good news is that the famous twins started their e-commerce business today. With worldwide shipping, the cult label is available to fashionistas everywhere.
The F/W 2010 collection is an understated and classic take on everyday’s wear with an edgy twist to it. The luxurious fabrics underline the effortless chic. This is minimalism at its best.