The wind of change is blowing at Estée Lauder. The house’s new scent VERY ESTÉE, which will be launched this fall, comes with an effective advertising slogan of great impact:
“The new sexy fragrance.”
It is a floral musky scent, elegant and modern.
Top notes: Lotus flowers, freesia, cassis and pink pepper
Middle notes: Bulgarian rose, rose oil NaturePrint®, Brasilian gardenia NaturePrint® and jasmine FirNat®
Base notes: Sandalwood, cedar, cashmere accord and musk
Available in the beginning of October 2012 in Switzerland.
Eau de Parfum 1.0oz / 30ml (CHF 60.-) and 1.7oz / 50ml (CHF 80.-)
Estée Lauder spokeswoman, Hilary Rhoda, is the face of the campaign. (I met her and Tom Pecheux once in New York during Fashion Week, click here for the photos.)
Photos: Courtesy of Estée Lauder