For the second year running CHANEL has taken up residence at La Mistralée Hotel, a two minute walk from the Place des Lices and the Old Port. From April through to October the sumptuous interior of this 19th century manor house has been transformed to create a contemporary décor. The Paris-Bombay and the S/S 2012 collection are displayed throughout the house, in the magnificent private gardens and by the swimming pool, juxtaposing the opulence of the house with modernity and boldness.
The spacious “white cube” (contemporary art gallery) drawing room – white walls and chevron parquet – is illuminated by the colours of the Paris-Bombay collection: tyrien rose, gold, and a host of rich and nuanced shimmering metallics. Sculptural monoliths surround the Ready-to-Wear collection and accessories. These minimalist volumes set off the dynamic contrasts: bronze, brass, white mirror and gold on the outside, set against candy pink, burgundy, petrol blue and parma grey inside.
Antique doors open for the walk to the fitting rooms, where each booth is swathed in sensual coppery quilting.
Beneath the glass roof of the conservatory bathed in light, the surroundings become even more summery, providing the perfect vibe for a Saint-Tropez lifestyle. There we discover a six meter-long bar in a metallic shade of champagne for a festoon of hues. We can enjoy perching upon an elegant stool, beneath a glistening beige arch, and try on the costume jewelry and accessories from the collection. A mirrored kiosk has been constructed in the garden as an inviting area in which to relax and to languish in the multi-coloured striped armchair.
Gaze towards the pool house covered with intense block colours, from chocolate, burgundy and taupe grey to Indian pink and mustard yellow. Transparent busts are suspended from the ceiling and appear to float. On display, here are the J12 watches set with diamonds or sapphires as well as the multi-coloured stones, pearls and diamonds from the fine jewelry collection.
An exclusive, limited edition beach bag has been created by CHANEL especially for its ephemeral boutique in Saint-Tropez. The bag comes complete with a reversible mat, woven straw on one side and towelling on the other and will be available end of June 2012. Stay tuned for a photo of the bag coming up soon on Sandra’s Closet.
CHANEL EPHEMERAL BOUTIQUE
From April 28th to October 7th 2012
10.00AM-1.30PM / 3.30PM-8.00PM (4.30PM-9.00PM in July and August)
1, avenue du Général Leclerc
What a beautiful store filled with precious must-haves! Happy holiday shopping!
Photos: Courtesy of Chanel