One question, I am constantly asked is, how I clean my clothes as I tend to wash things that are not supposed to be washed despite the care instruction label. Two ladies sharing the mutual idea, Gwen Whiting and Lindsey Boyd, founded therefore THE LAUNDRESS. Let me tell you a little more about this concept of amazing laundry detergents and more:

The Laundress founders Gwen Whiting and Lindsey Boyd at their Soho store in NYC.

After discovering that 90% of the ‘dry clean only’ items in their wardrobe were actually washable, the duo set out to develop a range of detergents that not only clean clothes, but care for them too. Their toxin-free products tackle tough stains without fading colors and are gentle enough to be used on even the most precious cashmere.

The Laundress products are organized by fabric types.

Click on the highlighted text to shop the products online:

No. 10 Bundle
iconNo. 10 is a provocative, original scent developed to meet the standards of a luxury fine fragrance, yet designed with clothing care in mind. This rich and sophisticated scent blends sultry spice and fresh powder notes with warm musk to round out its elegant accord. The all-purpose laundering formula is available in three different versions:
– Spritz the powdery light fragrance of ‘No.10 Fabric Fresh’ on car interiors, drapery, carpets and bedding
– ‘No.10 Fabric Conditioner’ reduces dry time, wrinkles and static cling
– The brand’s signature ‘No.10 Laundry Detergent’ is highly concentrated and works for up to 32 washes

Silk and Delicate Care Set
iconCreated to reduce the need for frequent dry cleaning of your lingerie and silk pieces. Made with natural ingredients, the specially formulated wash removes stains and odors while preserving the condition of the fabrics. Use the spray to keep items fresh between wears. Scented in Lady, an herbal and citrus blend of rich amber, bergamot, lavender, and musk.

Wool and Cashmere Care Set
Keeping your clothes in pristine condition: The eco-friendly shampoo combines cedar extract and is sulfate-free to preserve the natural components of your clothing’s yarns. The portable spray removes odors and freshens fabrics, plus it contains moth-repellent.

Denim Care Set
iconTreat your designer denim to the care it deserves with this specialist set. The allergen-free detergent doesn’t contain fabric-damaging chemicals, so color and softness are preserved. Use the cleanly scented spray to freshen your jeans between washes.

Sport Care Set
This kit ensures that laundry isn’t excuse for skipping a workout. The detergent makes it easy to take care of your active and swimwear by removing odors and stains from a variety of fabrics. The non-toxic spray has antibacterial properties to freshen clothes, gym bags, helmets, sneakers and more. Lightly scented with a blend of leafy greens, eucalyptus and musk.

Whites & Darks Fabric Care Set
This set of sweet-smelling, biodegradable detergents contains ‘Classic Darks Detergent’ and ‘Classic Whites Detergent’, which are both housed in beautiful bottles. The dermatologist-recommended formula contains stain-fighting enzymes, color guard and is concentrated to ensure a little goes a long way.

Travel Pack fabric care set
iconLOVE THIS!!! I have it always with me when I traveling for longer periods. This compact travel pack comprises a miniature stain-remover, crease-remover and static-solver as well as a clothing freshener scented with essential oils.

LoL, Sandra

Photos: Courtesy of The Laundress