Sandra‘s Closet

PALM BEACH CALLING: VEE COLLECTIVE AND OETKER HOTELS LAUNCH AN EXCLUSIVE TRAVEL BAG COLLECTION

Berlin and Palm Beach do not seem like obvious neighbours. But when Oetker Hotels tapped Vee Collective for an exclusive collaboration, the distance between the two felt suddenly irrelevant.

Vee Collective was founded in 2017 by Lili Radu and Patrick Löwe in Berlin, and the brand’s rise since then is the kind of story that makes you pay attention. Starting with a clear premise, lightweight, versatile bags in 100% recycled and vegan materials for women who actually travel, they have built a global following without compromising either the aesthetic or the ethics. B Corp certified with a score of 98.7, stocked in luxury department stores and concept stores worldwide, and still operating with a tight-knit team of fewer than twenty people. That kind of growth does not happen by accident.

Oetker Hotels, the group behind Le Bristol Paris, Hotel du Cap-Eden-Roc, and Eden Rock in St Barths, has chosen the launch of The Vineta Hotel in Palm Beach, its first US property, as the setting for this new partnership. The timing is deliberate. The Vineta represents a new chapter for the group, and pairing it with one of the most interesting accessory brands to come out of Germany in years sets an interesting tone from the start.

Two exclusive models have been designed for The Vineta in the colourway Vineta Blush: the Essence Trench Medium Tote at € 299 and the Porter Weekender at € 329. The collection is available exclusively through vee-collective.com and The Webster in Miami Beach. Each Oetker property in the collaboration will receive its own bespoke version, which means this is a partnership built to evolve rather than disappear after a single drop.

LoL, Sandra

Photos: © Oetker Hotels / Vee Collective
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With a meticulous renovation and a quietly confident sense of arrival, Oetker Collection Hotels unveils its first U.S. «Masterpiece Hotel»: THE VINETA HOTEL.

Set behind its historic Mediterranean Revival façade, the 41-room property has been reimagined by Tino Zervudachi, whose signature balance of restraint and refinement brings a distinctly European sensibility to Palm Beach. Soft whites and ocean blues meet terrazzo, Venetian plaster, and subtle 1930s references, creating an atmosphere that feels both timeless and gently playful.

At the heart of the hotel, Coco’s restaurant blends indoor-outdoor living with a warm, terracotta-toned palette. The menu, led by Executive Chef Brian Rodriguez and shaped in collaboration with Hôtel du Cap-Eden-Roc, draws from the South of France, think Eden Roc sea bass, steak Diane, and delicately composed crudo, while the botanical cocktail concept adds a light, distinctly Palm Beach ease.

The pool scene leans into retro glamour with a modern lightness: mosaic details, lush greenery, and an atmosphere designed less for spectacle and more for effortless living. From yoga by the water to discreet, personalized service, everything feels considered without ever becoming overworked.

More than a reopening, the Vineta marks a return, reviving a storied Palm Beach address with a new, quietly luxurious rhythm. Intimate, sunlit, and unmistakably refined, it captures the destination at its most elegant.

LoL, Sandra

Photos: © The Oetker Collection
DISCLOSURE: We may earn commission from links on this page, but I only recommend products I love. Promise!