TAG Heuer is bringing the TAG Heuer Formula 1 back with the singular American lifestyle brand Kith in new, upgraded materials. Kith (sometimes stylized as KITH) was established in New York City in 2011 by Ronnie Fieg.

The duo is embarking on a cutting-edge collaboration to reintroduce the TAG Heuer Formula 1 Series 1 originally released in 1986. The new collection of timepieces features the beloved TAG Heuer Formula 1 in 10 bold colourways inspired by standout models from TAG Heuer’s past. Alongside Kith, TAG Heuer is reintroducing an ‘80s icon built on strong design codes and standout colours.

In a groundbreaking move, for the first time in TAG Heuer’s illustrious history, the luxury Swiss watchmaker is merging its logo with a collaborative partner. TAG Heuer Formula 1 | Kith features a reworked version of the insignia that combines Kith and Heuer on the dial, rubber strap, and caseback.

With the original TAG Heuer Formula 1, TAG Heuer helped countless collectors fall in love with watches. Now, they are invited to become infatuated with this distinctive, incredibly stylish model all over again.

LoL, Sandra

Photos: © TAG Heuer
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