Sandra‘s Closet

On a quiet, cobbled corner in Zurich’s Old Town, and just around the corner of my favorite lunch place Bindella, Ralph Lauren has opened a new chapter. Tucked away at In Gassen 20, the store features a selection of apparel across Purple Label, Ralph Lauren Collection and Men’s and Women’s Polo Ralph Lauren, alongside a range of accessories including watches and jewelry, handbags, small leather goods, shoes and home offerings. It is second location in Switzerland after Gstaad, but notably the first to include Ralph’s Coffee.

I’ve lived in Switzerland for over twenty years, and quietly, I’ve always wondered why Ralph Lauren never really arrived here in a meaningful way. Because if any market feels instinctively aligned with the brand, it’s this one.

The store itself is exactly what you would expect: composed, polished, and confidently consistent. Ralph Lauren doesn’t reinvent its language, it refines it. Warm wood, tailored interiors, a sense of order and permanence. It’s less about surprise, more about precision. And that’s precisely why it works so well in Switzerland. There’s a shared appreciation for craftsmanship, for things that are made to last, for a certain understated idea of luxury that doesn’t need to announce itself.

At the same time, there are very few brands that have built such a complete lifestyle universe around themselves. Ralph Lauren doesn’t just sell clothes, it constructs a world. And you feel that here. It’s one of those spaces where you actually enjoy looking around, taking in the details, the textures, the way everything is put together. Not forced, not overdesigned, just coherent.

What makes this opening feel more complete, though, is Ralph’s Coffee, finally making its way to Switzerland. Not as a gimmick, but as an extension of the brand’s world. A place to pause, not just to shop. For me, this isn’t just another store opening. It feels slightly overdue and entirely right.

Ralph Lauren
In Gassen 20, 8001 Zurich, Switzerland
Store Hours:
Monday – Friday: 10:00 – 19:00
Saturday: 09:30 – 18:00
Sunday: Closed
Phone: +46 300 69 97 10

LoL Sandra

Photos: © Ralph Lauren
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When I lived in Chicago, one of my favorite spots to dine was the RL restaurant. You can truly indulge in the world and beautiful interior design of Ralph Lauren. The brand’s hospitality portfolio includes four restaurants and several coffee shops, located around the globe and is a great way to engage consumers with experiential and unique expressions of the House.
Enjoy more details below:

Ralph’s Coffee
Representing the timeless American spirit of the brand with a fresh and authentic atmosphere, Ralph’s Coffee shops are located within Ralph Lauren flagship stores in New York, Tokyo, and Hong Kong. Each location serves Ralph Lauren’s USDA organic coffees and teas alongside a selection of sweet and savory treats.

RALPH LAUREN RESTAURANTS

The Polo Bar – New York City
Inspired by classic New York establishments and Ralph Lauren’s love of gathering around the table with family and friends, The Polo Bar offers a casual yet refined setting for food and drink in the heart of NYC. From the Henry Koehler polo match–inspired mural on the exterior to the saddle leather and equestrian art inside, the restaurant pays homage to the distinguished sporting lifestyle long synonymous with the Ralph Lauren brand.

Ralph’s – Paris
Ralph’s offers an extraordinary dining experience, combining an inspiring blend of distinctly American cuisine with the allure of Paris’ Left Bank. Hidden within a beautifully restored 17th-century townhouse in the heart of Saint-Germain, the restaurant is a warm and inviting space serving a timeless American menu.

RL Restaurant – Chicago
Located adjacent to the Ralph Lauren Chicago flagship on Michigan Avenue, RL Restaurant represents Ralph Lauren’s debut into the restaurant industry. Opened in 1999, the restaurant features the vision and décor of Ralph Lauren and a modern city-club cuisine.

Ralph’s Coffee & Bar – London
Ralph Lauren’s first dining destination in London, Ralph’s Coffee & Bar serves coffee, cocktails, bar snacks, and shared plates. The café décor pays homage to Ralph Lauren’s trademark equestrian sensibilities with a warm, sophisticated, clublike atmosphere.

Yummy in my tummy…

LoL, Sandra

Photos: Courtesy of Ralph Lauren