Marbella has always known how to seduce. I got married there. But this summer, the pool at Nobu Hotel Marbella has been transformed into something altogether more intoxicating. Amouage, the Omani luxury house whose perfumes read like love letters to the senses, has taken over one of the most storied pools on the Golden Mile with Love Hibiscus, the newest chapter of its Secret Garden collection. The result is an immersive sensory world that turns an afternoon in the Andalusian sun into something closer to ceremony.
Scarlet accents command the scene from every angle, from the sun loungers to the parasols, all united in a palette as vivid and unapologetic as the hibiscus blossom itself. The pool menu, naturally, has been reimagined for the occasion. A bespoke Hibiscus Iced Drink gleams in the afternoon light, accompanied by delicate Hibiscus Palm Hearts, a pairing at once refined and deeply sensorial.
«The heart note of salted caramel is a homage to the palm hearts of my childhood, soft, familiar, and yet surprising. Combined with the radiant luminosity of the hibiscus flower, what emerges is a composition full of warmth and sensuality. Opening the summer at the pool of Nobu Hotel Marbella feels like a natural continuation of that memory.» – Renaud Salmon, Chief Creative Officer of Amouage.
Pop-Up and Masterclasses: An Invitation Behind the Curtain
At the heart of the takeover stands a beautifully conceived pop-up store, designed around Amouage’s iconic Caterpillar Table and offering guests a rare point of access to the world of Love Hibiscus. Fragrance experts lead weekly sessions through the collection with a thoroughness that never loses its sense of wonder. Every purchase is accompanied by a hand-crafted silk flower, made in Milan, alongside an exclusive sample to carry the memory home.
For the true devotee, private Amouage Masterclasses take place poolside each week, limited to just ten guests at a time. These intimate gatherings offer a deep immersion into the secrets of the fragrance house, with hibiscus-themed culinary highlights, an exclusive gift, and the singular pleasure of having a resident artist create a hand-painted postcard tailored to each guest. It is the kind of personalised luxury that no algorithm can replicate.
From Suite to Reception: A Hotel Transformed
The Love Hibiscus experience does not begin and end at the water’s edge. On arrival, guests discover the scent already waiting in their rooms, introduced as the hotel’s new welcome amenity. At the reception, beautifully curated fragrance testers invite a moment of pause and discovery. For guests of the exclusive villas, the full Love Hibiscus bath collection awaits, including the Shower Gel and Hair Mist, each one a small ritual engineered for what can only be described as a perfect summer glow.
The DNA of a Collaboration
Amouage was founded in 1983 as «The Gift of Kings,» born from a commission by Sultan Qaboos bin Said as an exclusive offering for distinguished guests of the Sultanate of Oman. The house has since become a cultured obsession among perfume lovers and collectors alike, its creations consistently occupying a rarefied space where opulence and artistry meet.
Love Hibiscus, created in collaboration with master perfumer Jérôme Epinette, draws inspiration from the hibiscus of the Omani landscape. Scarlet, gourmand, and defiantly opulent, the fragrance finds its summer home with an elegance that feels almost predestined. The hibiscus, after all, grows in the gardens close to the hotel’s own shores, its petals catching the same sun-drenched light that defines the legendary Golden Mile.
The Amouage x Nobu Pool experience is open daily from 11am to 7pm. Pack your sunglasses. Summer in Marbella has never been this intense.
LoL, Sandra
Photos: © Nobu Hotel Marbella
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Chanel window display at Colette from May 29th to June 3rd, 2017.
Photos: Courtesy of Louis Vuitton
While being in Florence, I was able to explore the new Pop Up Greenhouse by 
In this imaginary greenhouse the young protagonist of the RED Valentino story light-heartedly continues her journey.
A cloud of delicate fluttering white butterflies comes to life, seemingly lifting this airy, magical world and carrying it to a fairytale setting. The decoration is divine.
If you are a romantic woman, you will fall in love with the magical surrounding. The collection was created solely for this fairytale space: each garment and accessory was especially designed and presented in this dreamy, light-hearted setting. Flirty garments and accessories are playfully paired up with garden elements. Work aprons and rubber galoshes becomes whimsical accessories for overalls, while flowers and butterflies embellish the fabrics of dresses, skirts, and accessories, all in a burst of colourful prints.
This new chapter in the marvellous RED Valentino fairytale, signed by Maria Grazia Chiuri and Pierpaolo Piccioli, will visit next St. Tropez, France from 11-18 July, 2011 at Place Celli. After that, Knokke, Belgium is the following stop from 4-7 August, 2011 at Place Van Brunnen Plein.