LV Diamonds

The LV Diamonds collection welcomes four new creations, celebrating both the universal aura of diamond and the timeless strength of the Monogram Flower through the exclusive LV Monogram Star cut. Every gemstone comes with a digital certificate, testifying to Louis Vuitton’s journey towards ever greater excellence and transparency.

Tradition and innovation came together to create LV Diamonds, which has been crafting the perfect rings, solitaires, wedding bands, earrings, and pendants for illuminating life’s most precious moments since 2022. This exceptional collection conveys the power of devotion through the everlasting nature of gemstones, a devotion that echoes throughout the ensemble’s powerful aesthetics, inspired by the House’s iconic motifs and skilled artisans. A succession of techniques, meticulously carried out by hand so as to capture the essence of Louis Vuitton jewelry.

The LV Diamonds collection also showcases an exclusive diamond cut that required several years of research and development. The LV Monogram Star cutthe most precious interpretation of the Monogram canvas designed in 1896 by Gaston Vuitton – heightens each diamond’s gleam, bringing to light every perfectly symmetrical petal’s luminosity, volume, and depth.

A masterstroke that imbues such radiant modernity into diamonds requires truly exceptional rough gemstones. In this vivid illustration of technical prowess, the orientation of each of the diamond’s 53 facets (compared to the 57 facets of a traditional brilliant-cut diamond) was painstakingly studied, cut, and polished by hand to capture as much light as possible. I love it!

LoL, Sandra

Photos: © Louis Vuitton
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Love Wrapped in Luxury

Love Wrapped in Luxury: A Louis Vuitton Valentine’s Day

Valentine’s Day is more than a date on the calendar, it’s a celebration of affection, intention, and the little gestures that say «you matter.» This year, why not express your love with a gift that carries both timeless elegance and modern charm? Few names capture the spirit of refined romance quite like Louis Vuitton.

Luxury has always been about storytelling, and every Louis Vuitton piece tells one, of craftsmanship, heritage, and beauty that endures. Whether you’re shopping for a partner, a cherished friend, or even treating yourself (because self-love deserves celebration too), the right accessory can turn an ordinary moment into something unforgettable.

A classic handbag, for instance, is never just a bag. It becomes part of daily life, accompanying coffee dates, weekend escapes, and spontaneous adventures. Choosing one in soft blush tones or rich reds subtly echoes the language of Valentine’s Day without being overly sentimental. It’s romance, elevated.

For those who appreciate understated elegance, small leather goods make deeply personal gifts. A finely crafted wallet or cardholder is something your loved one will reach for every day, a quiet reminder of you woven into their routine. Pair it with a handwritten note, and suddenly the gift becomes a memory.

Jewelry and accessories offer another beautiful way to say «I love you.» Think delicate bracelets, silk scarves that dance in the spring breeze, or signature sunglasses hinting at sunny days ahead together. These are not just objects; they are promises of future moments.

And let’s not forget travel. Louis Vuitton was born from the art of the journey, making it a poetic symbol for relationships themselves. Consider gifting a luxurious weekender bag and planning a surprise getaway. After all, the greatest luxury is often time spent side by side, discovering new places.

This Valentine’s Day, move beyond the expected. Choose something meaningful, lasting, and thoughtfully designed. Because love – like true luxury – should never feel temporary.

Celebrate boldly. Love deeply. And let this be the year your Valentine’s gift becomes part of your shared story.

LoL, Sandra

Photos:  Courtesy of Louis Vuitton #LVGifts
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LV Exclusive Time Object To Be Auctioned

On the occasion of the Louis Vuitton F/W 2026 Men’s Collection presentation, the House spotlighted a poignant element of its decade-long commitment to UNICEF: a Louis Vuitton Time Object in support of LOUIS VUITTON for UNICEF. This exceptional creation made an exclusive and striking appearance within the scenography, marking the start of a year of celebration and the renewal of Louis Vuitton’s sincere and united commitment to children.

Inspired by the iconic Monogram Canvas LV Soccer Balla legendary symbol of unity in sport – this unique time object transcends watchmaking codes to embody universal values of connection and solidarity. Crafted with extraordinary precision, it is driven by a manual-winding mechanical movement developed in collaboration with L’Epée 1839, bringing two golden rotating cylinders and diamond-studded facets together to illuminate time. Each component is meticulously hand-assembled and features an innovative skeletonized structure, showcasing exceptional savoir-faire.

To further elevate its allure, the time object is showcased in a specially designed trunk – inspired by iconic Trophy Trunk style – created for the occasion, highlighting its precious and unique nature. This horological masterpiece will be auctioned soon, and all proceeds will be donated to UNICEF, reinforcing the impact of this partnership in support of vulnerable children worldwide.

This initiative reaffirms Louis Vuitton’s commitment to combining creativity, innovation, and social responsibility, transforming the art of watchmaking into a powerful vehicle for solidarity.

LoL, Sandra

Photos: © Louis Vuitton
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My Look: Henley-on-Thames

Last week, on a sunlit day in Henley-on-Thames, I wore this knitted ensemble by Loewe for the first time. The 13th century market town is considered one of the most beautiful towns in England, and I couldn’t agree more, the river, the light, the ambiance are special. Henley is known for the Henley Royal Regatta, when style becomes bold, competitive, and visually charged. Even outside of that spectacle, the town carries a sense of quiet elegance, a perfect counterpoint to a look that commands attention.

And speaking of which, the Loewe knit was anything but understated. Heavy, sculptural, and unapologetically luxurious, the kind of craftsmanship that doesn’t blend in, it asserts itself. I wore this ensemble straight through the day and onto my flight to Boston. A reminder that true luxury doesn’t need to be toned down to travel, it carries its presence wherever it goes.

My look: Ribbed wool-blend cardigan in greenicon, and ribbed wool wide-leg pants in greenicon, both by Loewe, Nama suede-trimmed leather platform sneakersicon by Chloé, Multi Pochette Accessories in monogram canvas by Louis Vuitton, pearl necklace by CHANEL, Couvertures et Tenues de Jour Forever Scarf 90 in Crème / Rouge H / Bleu / Multicolore, and scarf ring 90 Régate, both by Hermès, Aquanaut Luce in khaki green by Patek Philippe, and oval frame burgundy sunglasses by Gucci.

LoL, Sandra

Photos: © Sandra Bauknecht
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130 Years of the Legendary LV Monogram

Created in 1896 by Georges Vuitton as a tribute to his father, Louis – visionary founder of the House – the Monogram canvas has become one of the most enduring and revered emblems. More than a motif, it is a universal mark of distinction: a living symbol of heritage, culture and innovation. Today, Louis Vuitton is proud to celebrate 130 years of the creation of the emblematic canvas with collections and dedicated windows. Starting January 2026 with the honouring of its Monogram iconic bags as true heritage masterpieces of the House, and the unveiling of new, special-edition Monogram bag collections.

The campaign, launched on January 1st, celebrates the iconic Keepall, Alma, Speedy, Noé and Neverfull in Monogram – timeless bags designed to last and be cherished across generations. Additionally, the taglines reintroduce each icon and pass down the campaign’s core values of transmission and durability, reflecting the careful savoir-faire and longevity embedded in each bag.

From its inception, the Monogram was conceived as a pioneering idea – a fusion of artistry and identity. Georges Vuitton personally designed the pattern, registering a patent for an intricate composition of interlaced LV initials and floral motif. Inspired by Neo-Gothic ornamentation and the influence of Japonism, the Monogram was created to safeguard the authenticity of the House’s creations, following the striped canvas of 1872 and the Damier of 1888. The design soon became something greater: a defining signature and enduring hallmark of Louis Vuitton’s spirit. Georges envisioned an emblem not merely to adorn objects but to embody a philosophy of excellence, modernity, and transmission.

Throughout its history, the Monogram has united generations of creators, collectors, and cultural icons. It has guided the hands of the House’s master artisans, shaped the vision of its creative directors – Nicolas Ghesquière, Artistic Director of Women’s collections since 2013 – Pharrell Williams, Men’s Creative Director since 2022 – Marc Jacobs, Artistic Director of Women’s and Men’s collections from 1997 until 2013 and Virgil Abloh, Artistic Director of Men’s Collections from 2018 until 2021 – and inspired exceptional collaborations with leading artists such as Takashi Murakami, Yayoi Kusama and Richard Prince.

In January 2026, Louis Vuitton opens its Monogram anniversary year by celebrating its most iconic Monogram bags: the Speedy (1930), which constantly redefines the concept of personal mobility; the Keepall (1930), a longstanding symbol of freedom and effortless travel; the Noé (1932), originally designed to carry five bottles of champagne, forever celebrating creativity and joy; the Alma (1992), a tribute to Parisian architecture, expressing refined elegance; and the Neverfull (2007), the essential modern companion.

Louis Vuitton also unveils its new Monogram Anniversary Collection: taking the codes of the trunk savoir-faire, three special-edition bags reinterpret the Monogram through modern design, diverse materials, and both cutting-edge and traditional craft techniques.

The Monogram Origine Collection revisits the first 1896 pattern through a brand-new Monogram canvas, that revisits the traditional jacquard weave, this time crafted from a linen and cotton blend in a palette of soft pastel hues. The collection draws inspiration from the cover of an archival client register of the House.

The VVN Collection, is an ode to Louis Vuitton leather goods legacy. Crafted from the finest natural cowhide, the collection underlines the purity, authenticity, and the tactile poetry of hand-finished leather, each piece developing a unique patina over time.

The Time Trunk Collection bridges past and present through bold trompe-l’oeil printing that reproduces the textures and metallic details of Louis Vuitton’s historic trunks, transforming heritage into artful illusion.

As Louis Vuitton embarks on this landmark year, the House invites the world to rediscover the Monogram not simply as a design, but as a legend – a living emblem, a universal code of elegance and distinction whose legacy continues to grow.

LoL, Sandra

Photos: © Louis Vuitton #LVMonogram130
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My Look: Some Days

«Some days you’re the pigeon, some days you’re the statue

Lately, I’ve been living in the space between those two, standing still while life leaves its marks, yet still refusing to lose my grace. Fashion has always been my quiet form of resilience, a language beyond words. Today I wear Tom Ford, a silhouette sculpted with the kind of strength I need right now. Haider Ackermann’s vision for the house speaks of poetry and precision, softness wrapped around steel and I love how he translates that into something as simple yet refined as a cashmere jogging pant: effortless, elegant, and impossibly comfortable. And in my hand, a pigeon clutch by JW Anderson, a symbol of both peace and fragility, and a reminder that even stillness can have wings.

My look: Wool-blend sweatericon, jersey tapered trackpantsicon, gold-tone chokericon, and gold-tone cufficon, all by Tom Ford, pigeon resin clutchicon by JW Anderson, Torchon gold-tone crystal clip earringsicon by Alessandra Rich, LV Link square sunglasses by Louis Vuitton, and Jeanne embellished glossed-leather slingback pumpsicon by Saint Laurent.

LoL, Sandra

Photos: © Sandra Bauknecht / Erika Kostialova
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My Look: Burgundy

There are colors that carry emotion within them and burgundy is one of them. Deep, romantic, quietly powerful. When I wore this look during Paris Fashion Week, I felt wrapped in its warmth, unaware that life was about to shift again.

These photographs were captured in a moment of light, laughter, beauty, and that fleeting Parisian magic. I look at them now, from the stillness of a hospital room, sitting beside my father on the palliative ward, and they whisper something different. They remind me that happiness is delicate, that life can change in the time it takes to exhale, and yet, beauty remains.

Since losing my mother, I’ve learned that love and loss often live side by side. In caring for my father, in the quiet hours between worry and tenderness, I return to these images to edit, to write, to remember. It’s my way of breathing through the heaviness. This post isn’t just about fashion. It’s about the contrast, between fragility and strength, between what fades and what endures. Burgundy became a reflection of my heart: graceful, bruised, but still beating.

My look: Cropped cashmere-blend turtleneck sweatericon, pleated knitted cashmere-blend midi skirticon, and Le Teckel small leather-trimmed suede shoulder bagicon, all by Alaïa, vintage sunglasses in burgundy with stingray leather by Louis Vuitton, lace tights by Calzedonia, Rossy 160 patent leather platform sandals, and hoop-drop clip earringsicon, both by Saint Laurent.

LoL, Sandra

Photos: © Sandra Bauknecht / Erika Kostialova
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A Stylish Stop at the Louis Vuitton Café

At London Heathrow’s Terminal 2, right at the heart of the terminal in front of the Louis Vuitton store, sits a striking pavilion: the Louis Vuitton Café. If you find yourself passing through, I highly recommend skipping the lounge and stopping by for a coffee instead, taking a few photos, and soaking in the atmosphere of this stylish oasis. Designed by Mark Fornes / THEVERYMANY, the futuristic, open structure draws the eye with its fluid, honeycomb-like forms and feels more like an art installation than part of an airport.

Inside, the café offers a calm, elegant space where you can pause and watch the flow of travelers. The menu, created by French chef Cyril Lignac, features delicate pastries alongside coffee. I chose a cappuccino, served with perfect foam and a subtle LV motif on top – but you’ll also find madeleines and signature desserts worth trying.

A beautiful spot for a quiet break, surrounded by design and craft, before boarding your flight.

Le Café Cyril Lignac at Louis Vuitton,
Heathrow Airport, Terminal 2,
Hounslow, United Kingdom

LoL, Sandra

Photos: © Sandra Bauknecht / First Collage: Courtesy of Louis Vuitton
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My Look: Time for Adventure

Wanderlust meets high fashion in today’s look. I’m setting off in style with a bold mix of classic luxury and playful details – think statement patches, a travel-ready Louis Vuitton bag, and my new favorite: wide, offbeat Alaïa jeans that redefine the silhouette. Whether it’s the city streets or a faraway escape, this outfit is all about embracing the journey with confidence and character.

Worn in Episode 88 of MY STYLE ROCKS Season 2.

My look: Travel patch bomber jacket, and matching Side Trunk MM bag, both by Louis Vuitton, white tank top by Alexandre Vauthier, high-rise tapered jeansicon by Alaïa, Nama suede-trimmed leather platform sneakersicon by Chloé, hoop-drop clip earringsicon by Saint Laurent and round sunglasses in shiny pink by Loewe.

LoL, Sandra

Photos: © Sandra Bauknecht / @whbeyaz
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Louis Vuitton x Murakami

Louis Vuitton and renowned contemporary artist Takashi Murakami celebrate the 20-year anniversary of their era-defining collaboration with the launch of an extensive re-edition collection.

Some of my own Louis Vuitton – Murakami pieces that I have collected over the years.

My avid readers know, that I have kept every single piece I have invested in for over 30 years. I have always believed that they will be back in style and predicted the era of re-editions and the sustainability movement. I still have the Louis Vuitton x Takashi Murakami items from 20 years ago and now it is time to unpack them again. For a long time, they seemed outdated as they had been copied too much. However keeping fashion items is a smart choice because trends often come full circle, with styles being reintroduced or reimagined over time. What may seem outdated today can become a statement piece tomorrow. By holding onto well-crafted items, you not only save money but also contribute to sustainability by reducing waste. Fashion reeditions give old favorites a new life, proving that timeless pieces never truly go out of style.

Takashi Murakami

Twenty years after Louis Vuitton and Takashi Murakami first came together for what became an era-defining collaboration, the House and the Japanese artist are proud to announce the arrival of Louis Vuitton × Murakami, a joyful and celebratory re-edition that reimagines and updates the original collection. Consisting of more than 200 uplifting creations, the project acts as a modern-day showcase for an enduring creative bond, defined by artistic vision, remarkable feats of traditional craftsmanship and cutting-edge technology, and the timeless appeal of this seminal moment in early 21st-century pop and collector culture.

Actor and singer Zendaya stars in the campaign for Louis Vuitton x Murakami created by renowned Dutch photographers, Inez and Vinoodh.

For Louis Vuitton × Murakami, the playful, yet profound works that the artist created for the original collaboration, initiated by the House’s then Artistic Director, Marc Jacobs – including a kaleidoscopic reinterpretation of the iconic Louis Vuitton Monogram pattern, the first time in its history that it had been reworked – are now celebrated and featured across a wide-ranging assortment of the House’s most renowned and coveted women’s leather goods and accessories.
The renditions have their own respective label, which I love as it will distinguish the original from the reeditions.

The Louis Vuitton x Murakami reedition will be celebrated within a fully immersive visual landscape, ranging from window displays to pop-ups and pop-ins, as well as innovative in-store activations and a dedicated advertising campaign. Louis Vuitton × Murakami will be available to order worldwide from now. A second chapter will be launched in March 2025 and focus on the artist’s perfect-for-spring Cherry Blossom pattern.

I love when old things feel brand new and the original is always better than the re-edition!

LoL, Sandra

Photos: Courtesy of Louis Vuitton and © Sandra Bauknecht
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