This spring 2022, you can take your nails to the next level. OPI is teaming up with Xbox to launch a vibrant collection of 12 winning hues. Available in three different formulas with colors ranging from fresh blues and greens to fantastical shimmers, this palette brings the virtual worlds of gaming to life so you can unlock endless looks and play with nail art and new trends.
My favorite shade: Pixel Dust
Pixelated pinks (Pixel Dust, Racing for Pinks) are joined by energetic hues of bright orange, coral, and vibrant red (Suzi is My Avatar, Trading Paint, Heart and Con-soul). Get ahead of the game with shades that blend natural beige and greens (Quest for Quartz, The Pass is Always Greener, Sage Simulation) then take it to the next level with ethereal lavender and purple tones (You Had Me at Halo, Can’t CTRL Me, Achievement Unlocked, N00berry).
Consumers can win and unlock stunning, shade-matched Xbox in-game content for Halo Infinite and Forza Horizon 5 on Instagram (www.instagram.com/OPI_SWISS) und Facebook (www.facebook.com/OPISWISS).
Fans will also have the chance to win custom Xbox Wireless Controllers in top trending hues – Achievement Unlocked, Racing for Pinks and Can’t CTRL Me – to pair with their own mesmerizing nail art inspired by fanfavorite games on Xbox Game Pass.
Racing for Pinks
OPI and Xbox will also team up with notable creators from the gaming industry to bring the collaboration to life.
«Over the past 40 years, we’ve traveled the globe; now we’re excited to visit virtual worlds with Xbox,» remarks OPI Co-Founder and Brand Ambassador Suzi Weiss-Fischmann. «In these worlds, anything is possible, and the collection’s colors reflect infinite possibilities to create. Whether you play video games as a creative hobby or as a way to relax and connect with friends, nailcare offers these same benefits. From new shade technology to nail art and more, consumers can expect lots of exciting surprises to come with this partnership!»
Quest for Quartz
GelColor provides a salon-perfect finish with up to three-week wear, while Infinite Shine (CHF 24.90 / 15ml) offers a high-shine finish and traditional lacquer application. Nail Lacquer (CHF 19.90 / 15ml) features a highly-pigmented, rich formula for even application without streaking.
The collection will be launching on March 14, 2022 in Switzerland.
LoL, Sandra
Photos: © OPI
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