Starting from today, NET-A-PORTER and MR PORTER will be the privileged multi-brand online retailers of Watches & Wonders, a global concept that celebrates watchmaking excellence throughout the world. Hosting digital and offline events, this concept will bring some of the industry’s most revered luxury watch brands to the online shopping destination’s extensive customer base, starting from today. Fourteen watchmaking Maisons will feature as part of this initiative, together for the first time.
A great example for a super informative masterclass for Net-à-Porter’s EIP clients last June.
Over the course of the campaign, NET-A-PORTER and MR PORTER customers will be able to enjoy a calendar of activity, including exclusive EIP (Extremely Important Person) virtual events and small-scale appointment-based activity, virtual one-to-one appointments and interactive Instagram Live conversations hosted by NET-A-PORTER and PORTER’s Editor in Chief, Sarah Bailey, and MR PORTER’s Senior Watch Editor, Chris Hall.
In anticipation of the celebrated campaign, and in response to extensive customer research across both retailers, NET-A-PORTER and MR PORTER will also introduce a number of new website enhancements to the luxury watch shopping experience, including an improved size guide and the addition of trend-driven, occasion-based and material filters. Further developments will follow in the near future.
One of my favorite watches that I got at Net-à-Porter: Panthère de Cartier Manchette 22mm 18-karat rose gold and diamond watch by Cartier
The arrival of Watches & Wonders on NET-A-PORTER and MR PORTER marks a significant moment for the industry, bringing together the leading watch and jewellery players, and establishes the luxury retailers as the ultimate global shopping destinations for fine watches. Following on from the Watches & Wonders digital platform that occurred on NET-A-PORTER’s Tmall flagship store in April, this new initiative marks the beginning of a year-long programme and showcases a unique tri-fold industry approach to the fast-evolving luxury watch landscape.
With Alison Loehnis at a Net-à-Porter event
«By teaming up with the world’s premier watch showcase, we want to provide an international platform for the most exceptional timepieces, supporting an environment where their stories – and those of their iconic makers – can come alive and be accessed by watch lovers across the globe.»
– Alison Loehnis, President, NET-A-PORTER & MR PORTER
NET-A-PORTER will introduce the latest creations from Cartier, Hermès, IWC Schaffhausen, Jaeger LeCoultre, Piaget and Vacheron Constantin.
Bovet’s limited-edition Dimier Recital 27 Green that will launch at Mr Porter.
MR PORTER will host a curated offering of the most recent creations from across 13 prestigious watch Maisons including Cartier, HYT and Panerai, and will introduce two new brands: Ulysse Nardin and Bovet. Ulysse Nardin will launch with eight timepieces, including the Blast Rose Gold; Bovet will launch with four timepieces, including the limited-edition Dimier Recital 27 Green.
Another beauty in my closet shopped at Net-à-Porter: Royal Oak 37mm 18-karat frosted rose gold watch by Audemars Piguet
Personally speaking, I love being an EIP at Net-à-Porter. The personal shopping department is divine and the events I have been invited to were always superb. I bought two watches for myself and I am super happy with the service provided by my favorite online retailer.
LoL, Sandra
Photos: © Net-à-Porter, © Mr Porter © David Biedert Photography, © Sandra Bauknecht
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