The Look That Went Viral

The fashion world can be unpredictable – no one ever really knows if something will go viral or not. It has to be the right moment, the right look, and probably the right photo. Katie Holmes‘s Khaite cashmere cardigan and bra set went viral for a reason in 2019. It looked so cool bringing on shoulders and a lot of décolletage.

Scarlet Oversized Puff-Sleeve Cashmere Cardigan

Eda Cashmere Bralette

Since launching in 2016, New York label Khaite has established itself as a favorite with industry insiders looking for polished staples that transcend trends. Now, you can pre-order this Insta-famous set from the label’s Pre-fall 2020 collection. Just click on the highlighted text above to be transferred directly.

LoL, Sandra

Photos: Courtesy of Khaite / Getty

Label of the Moment: Banjo & Matilda

Banjo & matilda

“Be yourself, everyone else is taken!”

Banjo & Matilda is the label of the moment that specializes in super soft cashmere with a playful twist (a kiss is hand-stitched on the inside of each garment). Designer Belynda Macpherson is inspired by her Bondi Beach surroundings to create clothing focused on comfort and longevity. Counting the founder’s supermodel sister-in-law, Elle, amongst its fans, the brand now boasts a luxurious selection of cashmere sweaters, coverups and pants.

“I design for real life and a love of absolute comfort and longevity. Simplicity with a generous serve of discreet luxury makes me happy, and I am guessing/hoping/knowing you’ll love it too”. – Belynda Macpherson

Find out how to style the new line and how Belynda’s sister-in-law and unofficial muse, Elle Macpherson inspired the label’s name below:


Peace-intarsia cashmere sweater icon

Where does the name Banjo & Matilda come from?

“I was pregnant with my son when I started the label and my sister-in-law, Elle, was adamant I call him Banjo but I compromised and used it for the label. I wanted an Aussie mate for Banjo, so I took the rest of the name from our unofficial national anthem, Waltzing Matilda.”


Star-intarsia cashmere sweater

Why a knitwear label?

“My mother used to hand knit cashmere legwarmers for ballet because I had sensitive skin, so I have an emotional attachment to it. I also noticed on the beach that everyone was wearing bikinis during the day and then putting their cashmere on at night.”

iconUltimate Vee cashmere sweater

Describe the brand philosophy in 3 words?

“Sand, surf and sky – it’s very Australian, very free.”


Croquet long cashmere cardigan icon

How to wear your pieces?

“Either with a pair of jeans, ballet flats and a tee underneath or a nice crisp white shirt, pencil skirt and skinny belt for work.”


Oversized cashmere sweater icon

Who would you love to see wearing your designs?

“Elle is our unofficial muse but I also love Kate Moss and the way she puts hi-lo looks together.”


Cashmere track pants

I am in love with Belynda’s super-comfy and stylish creations and you?
To shop, click on the highlighted text to be transferred directly.

LoL, Sandra

Photos: Courtesy of Banjo & Matildaicon and net-à