At the 63rd Cannes Film Festival, another premiere took place. Gucci is breaking into the rarefied world of couture with the launch of Gucci Première. But the Florentine luxury goods house does not intend to show haute couture on the catwalk, the capsule collection that will be renewed twice yearly by Creative Director Frida Giannini is more a response to the rising demand for outstanding red-carpet outfits and will only be available on a limited basis to their top clients and celebs.
No wonder that sultry actress Salma Hayek debuted the new line at the opening night Wednesday as her husband François-Henri Pinault happens to be the chairman and CEO of Gucci`s parent company PPR. But she has been beyond question a good get for the Italian luxury house. She kicked off Cannes and Gucci Première at the Robin Hood premiere in a slinky burgundy one-shoulder dress. A real showstopper!
The next evening at the premiere of Wall Street: Money never sleeps, Salma Hayek wore another one-of-a-kind gown from Gucci`s new couture division – a result of beautiful craftsmanship. The designs are executed in Parisian ateliers, the traditional home of the couture.
And Salma was not alone this time, Kate Beckinsale looked like a fairytale princess in her antique-white dress with a silver embroidered belt and bow from the Gucci Première line. So radiant with a subtle sparkle, that one was my favourite.
As couture houses have been dying out in the last decades, Gucci`s modern approach might create a new dimension and lay the foundation for their raison d`être. Taking Gucci to Hollywood is definitely an interesting advertising concept as there will be a lot of press about their red-carpet wear in the future.
Giorgio Armani has lead the way and is probably the most successful with his couture gowns. Let`s see Gucci do that…
LoL, Sandra
My favourite “Desperate Housewife” Eva Longoria Parker arrived at the Côte d`Azur last Wednesday to celebrate the 63rd Cannes Annual Film Festival in great style. No doubt was she aware of the many photographers awaiting her touchdown at Nice Airport when she tottered on her blue suede “Tribtoo” pumps by Yves Saint Laurent out of the gate, well accessorized with her Hermès bangles and Birkin bag. Her assumingly travel-weary eyes covered with a pair of Ray-Ban wayfarer sunglasses.
At the opening night premiere of “Robin Hood”, Eva caused a stir in a white silk chiffon gown by Emilio Pucci. Her long train added the right amount of red carpet drama. A silver Swarovski clutch and coral jewelry by De Grisogno completed her breathtaking look. Absolutely gorgeous was that she kept the make-up natural and her updo classy-elegant. She looked so radiant without trying too hard.
The next day, Eva went shopping swarmed by paparazzi and fans. When it is time to pose and show, Eva delivers. The petite actress was very fashion-forward and enhanced her toned small body in a gray Hervé Léger by Max Azria F/W 2010 bandage dress with beautiful details like peplums on the hips and a lace-up neckline. Her Birkin bag and her YSL pumps that she had already worn upon her arrival, along with classic aviator-style shades topped off her look perfectly.
In the evening, the lovely Mrs. Longoria Parker wowed again at the “On Tour” Premiere at the Palais des Festivals in a nude crystal-encrusted gown by Indian-born designer Naeem Khan. Eva is known to be a huge fan of his ornate, intricately detailed works.
Eva with me
To me, Eva was one of the best dressed actresses at the opening days of the Cannes Film Festival. But not only the stunning outfits made me think that as they would look probably great on others as well. It was more her pose and striking attitude that demonstrated her powerful allure. My Fashion Award goes to little Eva!
LoL, Sandra
