A$AP Rocky x PUMA Suede ’94: A New York Classic Returns
New York, 1994. Hip-hop‘s Golden Era at its peak, modern streetwear taking its first steps, a gritty downtown skate scene colliding with it all, and on everyone’s feet, the PUMA Suede. Three decades later, A$AP Rocky brings that exact moment back with the A$AP Rocky x PUMA Suede ’94, a stitch for stitch revival of the archive silhouette, filtered through his own creative lens.
The Suede has moved through scenes, styles and generations for decades, constantly redefined by the people who wore it, yet always unmistakably itself. For Rocky, who has served as PUMA’s Creative Director for more than three years, the choice of the ’94 was deeply personal. The shoe was born from the era that shaped him.
«I remember when my mom bought me my first pair of suedes,» says A$AP Rocky. «Growing up in New York and seeing Walt Clyde Frazier with his style and his PUMA suedes, they were the shoes. And now to be able to tap into that 90s nostalgia and bring them back with my own creative lens and special details, it’s great. PUMA hasn’t brought the ’94 back since it dropped and reviving it stitch for stitch from the archive just felt right.»
His version keeps the heritage details intact: a raw edge padded tongue, retro woven label and slimmer tooling shape, elevated by bespoke touches such as a gold PUMA lace keeper and a custom shoebox. The defining signature is the full retro PUMA logo on the quarter panel, a first for any Suede iteration and the detail that makes the ’94 instantly recognisable.
The A$AP Rocky x PUMA Suede ’94 launches worldwide on July 16th at PUMA.com, PUMA retail stores and select accounts. Nineties nostalgia rarely looked this good.
LoL, Sandra
Photos: © Puma
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