Shooting in Paris for Dior addict It-Lash Mascara-Sandra-Bauknecht

Recently, I was invited to Paris with Dior to discover their newest innovation: Dior Addict It-Lash Mascara. It was an amazing event as I was not only able to explore the new products, but also to experience the effect myself. Moreover, Dior did a professional photo shoot with me in their Boutique Ephémère Beauté Dior at 368 rue Saint Honoré in Paris.

Sandra Bauknecht It-Lash 2


The new mascara is truly special because it transforms your eyes with a single sweep, as if by magic. It pumps up extreme volume with the help of a thick brush, made from soft and supple elastomer, and gives your lashes a gleaming coat of deep black, or vibrant color due to its combination of waxes and a transparent gel base. For complete simplicity of use, you can rinse it off with just water or of course make-up remover. To put if briefly, it is the ideal mascara for those who want it all, right now.


Great news is that the new mascara comes in four different It-shades.
It-Purple a dazzling, deep purple for a sophisticated allure
It-Bluea saturated blue for electric eyes.
It-Pinka pop pink for come-hither eyes.
It-Black a breathtakingly deep black.

Dior Itlash Makeup Sandra Bauknecht


And here comes the most fun part of the new launch. The new mascaras are accompanied by four eyeliners Dior Addict It-Line Easy Liner in the same colors to mix and match. If you have ever felt insecure applying an eyeliner, this will be your chance to change this attitude. Applied in the blink of an eye thanks to its precision tip, its smooth fluid texture dries instantly. During the shoot in Paris, I got a great tip from the make-up artist: Make a dot where you want to end your line. You will see how easy drawing the line becomes because of  this little preparation.

Dior It lash Sandra Bauknecht2

For my photo shoot, we chose the Dior Addict It-Line Easy Liner in It-Blue and combined it with the Dior Addict It-Lash Mascara in It-Black. You can even layer the eyeliners… it is really fun playing around with the colors. Stay tuned as I will show you some fun combinations during the next weeks.


The new products are in stores now. Once you check them out, don’t forget to look also for the new Diorshow Mono Pop Eye Shadows that come in four shades. Adjust the intensity of your made-to-measure look and enjoy endless creativity!

Dior Shoot Paris

We created a pretty big buzz when we started to shoot outside of the store…


Dior it-lash Sandra Bauknecht Shoot


If you like my look, please click here for more information.


Dior made this cartoon of me. I have to admit it is fun but I am not so sure if I really like it:-) …!
While you are reading this, I am on my way to Paris again with Dior for a very exclusive event. Stay tuned for more… I can only say J’ADORE DIOR!

LoL, Sandra

Photos: Courtesy of Dior and © Sandra Bauknecht