Rare Beauty, the mission-driven beauty brand founded and created by Selena Gomez, is now available at Sephora Switzerland. Using unique formulas to create breathable and airy makeup that go on easy for adjustable coverage and a fresh finish, without hiding what makes people unique, Selena wanted to create a beauty brand that goes beyond physical products, helping people feel good about themselves, and celebrating what makes them unique.

Selena’s passion for beauty products was born at a young age, from the moment she sat in her first makeup chair. Channeling that love, she developed Rare Beauty to challenge the beauty myth of physical perfection.

«I’m so excited to release beauty products that not only feel great, but also celebrate what makes each of us rare,» said Selena Gomez, Founder and Creator of Rare Beauty. «These products aren’t about being someone else, it’s about being who you are, whether that’s rocking a full face of bold makeup or barely any makeup at all. Makeup is something to enjoy, it’s not something you need. I want every person to feel beautiful exactly as they are

Rare Beauty products are designed for everyday self-expression, and each product has a unique sensorial story. Since the brand’s inception, Selena has been involved in every step of product development. Whether it’s testing each product or developing a design for the first-of-its-kind Blot & Glow Touch-Up Kit that’s convenient to carry, Selena has influenced every aspect. Rare Beauty’s Perfect Strokes Matte Liquid Liner is inspired by a calligrapher and is comprised of more than 1000 individual hairs. The complexion products include the Always An Optimist Illuminating Primer, Always an Optimist 4-in-1 Mist, and the Liquid Touch Weightless Foundation & Liquid Touch Brightening Concealer, which are each available in many shades to suit all skin tones.

I personally love the Warm Wishes Effortless Bronzer Stick. Easy to use and finally available in Switzerland.

LoL, Sandra

Photos: © Rare Beauty / Sephora Switzerland
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