Oscar de la Renta x ANNINA

November 2026
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Who would have thought that a traditional Bavarian dirndl could look so effortlessly glamorous?
For Spring 2027, Oscar de la Renta has joined forces with ANNINA, the Bavarian label founded by Annina von Pfuel in 2019, to give the iconic dirndl a luxurious fashion makeover.

Few garments are as instantly evocative as the dirndl. With its full, swaying skirt, sculpted bodice, delicate blouse, and ribbontied apron, it is a silhouette woven deeply into the cultural fabric of Bavaria, a garment that has come to embody the romance, exuberance, and enduring traditions of the region. The dirndl evolved from the practical clothing once worn by women in the Alpine regions of Southern Germany and Austria. Over time, these humble garments were transformed into Tracht, traditional dress imbued with regional identity and cultural meaning. The silhouette became increasingly refined and feminine, eventually emerging as one of Bavaria’s most beloved symbols of heritage, celebration, and ceremony. Its most famous stage is the Wiesn, as Munich’s Oktoberfest is affectionately known by locals. The festival itself began in 1810 with the wedding celebration of Crown Prince Ludwig of Bavaria and Princess Therese of Saxe-Hildburghausen.

The festivities were so joyous – and so beloved – that the people of Munich returned to celebrate year after year, transforming one royal wedding into what would become the world’s most famous folk festival. Even today, the spirit of that original celebration lives on: the Wiesn is, at its heart, a spectacular expression of Bavarian joy.

For generations, dressing for the Wiesn has been part of the magic. The dirndl is not simply traditional dress, but part of the theater of the occasion, the swish of a full skirt as one moves through the tents, the flutter of a crisp white sleeve, the gleam of a finely worked bodice, and the flirtatious flash of an apron ribbon. To put on a dirndl is to participate in a tradition that is at once deeply rooted and wonderfully alive.

This collaboration is proof of this joie de vivre and a beautiful celebration of Bavarian heritage and exquisite craftsmanship, infused with Oscar de la Renta’s unmistakable flair for vibrant colors, luxurious fabrics, romantic florals and intricate detailing.

From the elegant blue-and-white striped Grace Evening Dirndl to rich purple velvet paired with delicate embroidery and a striking green apron, every piece feels like a little work of art.

What I particularly love is how the collection respects the traditional silhouette while giving it a fresh, sophisticated and wonderfully feminine twist.