Hell, yes! Diesel ignites yet another firestorm by appointing Nicola Formichetti, (Do you remember his first Mugler collection for F/W 2011 where Lady Gaga appeared on the runway?), to be the commander-in-chief of the brave army that will spread Diesel’s marching orders far and wide. Starting with F/W 2013, the multifaceted, volatile, OTT stylist, designer and social media star will become the new artistic director of the lifestyle brand.

“I finally met somebody as crazy as I am,” said Renzo Rosso, founder of Diesel. “Nicola shares my vision and I find it incredibly inspiring to work with him: two creative planets are colliding to generate fresh, mad, insane ideas. With his help, I want to break more rules and bring the real Diesel to a new generation.”

Nicola Formichetti will start his new role with the DIESELREBOOT project now. He plans to mobilize an emerging global creative community to collaborate with him. Check out

Nicola will also oversee all creative activities of the main line, including the areas of product, communications and interior design. He will bring his own interpretation to the brand’s way of living – unpredictable, original, fun – coordinating the existing Diesel Creative Team and his new fresh recruits from different fields.

Sounds pretty promising to me…

LoL, Sandra

Photo: Courtesy of Diesel