Yesterday, I had the great pleasure of being invited to the NET-A-PORTERicon Headquarters in London to celebrate a remarkable milestone – 25 years of redefining luxury fashion online.

The famous NET-A-PORTER offices.

As a long-time loyal customer, it was truly inspiring to witness the evolution of a platform I have admired and loved for years. NET-A-PORTERicon has always been more than just a shopping destination to me – it is a home for curated excellence, timeless style, and true innovation in digital luxury.

It was an honour to meet the new CEO Heather Kamintesky and to gain insight into the future strategy of the company. The vision for what lies ahead feels bold, fresh, and deeply committed to both heritage and innovation – a balance that has always set NET-A-PORTERicon apart.

Clockwise from top left some of the most lusted-over items of the past 25 years: Loewe’s raffia tote (2019); Gucci’s logo T-shirt (2017); Isabel Marant’s ‘Bekett’ wedge sneakers (2013); Alaïa’s studded ballet flats (2023); Acne Studios’ ‘Pistol’ boots (2012); Loewe’s ‘Puzzle’ bag (2025); Saint Laurent’s ‘Arty’ ring (2011); Bottega Veneta’s ‘Cassette’ bag (2020); Christian Louboutin’s ‘Decollete’ pumps (2008). More infos hereicon.

The evening was a beautiful tribute to the brand’s journey – elegant, thoughtful, and full of character. It celebrated not just fashion, but the women who wear it.

Congratulations to the entire team on this extraordinary anniversary. Here’s to the next 25 years of style, vision, and inspiration.

LoL, Sandra

Photos: © Sandra Bauknecht – Sketch: Via NET-A-PORTER
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