Even though I might seem stupid for some of you, I must confess that I had no idea what League of Legends is when I received the press release from Louis Vuitton. Therefore let me give you a quick introduction: It is an online multiplayer game and global phenomenon, that since its launch in 2009 has grown to become the most-played PC game in the world and a key driver in the explosive growth of esports.
Every year, Riot Games, the U.S.-based esports organization behind League of Legends, organizes the League of Legends World Championship for the planet’s best players and teams, which this year begins on October 2nd in Berlin for play-ins and group stages, continues in Madrid starting October 26th for the quarterfinals and semi-finals, and culminates with the final in Paris on November 10th.
For the event, Louis Vuitton is creating, in collaboration with Riot, an unprecedented, one-of-a-kind Trophy Travel Case to hold the Summoner’s Cup, the trophy awarded to the world champions and considered the most prestigious prize in esports. The winner also gets millions in cash.
The bespoke trunk, the first of its kind for an esports championship, will feature both some traditional Louis Vuitton savoir-faire along with cutting-edge, high-tech elements inspired by the League of Legends universe.
Louis Vuitton and Riot Games will also soon announce unique champion skins and a capsule collection designed by Nicolas Ghesquière, Louis Vuitton’s Artistic Director of Women’s collections, along with other League of Legend digital assets.
Personally speaking, I find it impressive that the famed fashion house will design League-themed items for both in the game and in the real world. Fashion is becoming more tightly connected to gaming and e-sports. Who would have ever imagined this?
LoL, Sandra
Photos: © Vuitton
