Today, I would like to introduce you to the new Jean Paul Gaultier fragrances that just have launched with a cute little story written in paradise…
IN GAULTIER’S GARDEN
One morning, Jean Paul Gaultier walked into his Factory. It was large and lively and happy. He looked at the women, and he looked at the men. And his mind wandered to leisurely pastimes. And he thought, «Women and men should spend time together, it is good.»
On the first day, he created a garden. The garden was magical and enchanting, and in the spirit of easy virtues everywhere!
On the second day, he created La Belle and Le Beau. Born from JPG Classic and Le Mâle, but as butt naked as their first day in this world. And they’re not even cold, those two! On the third day, he created the most delightful, divine and delectable sins … On the fourth day he rested. In his garden, the party was in full swing. Everyone was in the mood for discovery, adventure; of themselves and each other. And it smelled (al)most divine!
THE BOTTLES
Jean Paul Gaultier created the bottle of La Belle – and the bottle appeared. In the shape of a woman’s bust. It was red dipped in pink, and spoke of modesty as well as the most lascivious licentiousness. Around the neck, gold roses formed a necklace, a modest covering that serve only as an invitation to a final and temptation-filled unveiling …
Then, Jean Paul Gaultier created the bottle of Le Beau, and the bottle appeared. In the shape of a naked chest. It was green, and it shimmered. A leaf of vine, in gold, carefully placed where the eyes might linger.
Jean Paul Gaultier looked at the exquisite busts and exclaimed: «These two were made to lead us into temptation!» And they were.
THE PACKAGING
Jean Paul Gaultier created the casing of La Belle, and the case appeared in the garden. It was the softest green, almost almond, and amongst the foliage of this very modern Eden, matched with everything. Its gold letters gleamed, and it was oh-so-tempting to touch the fruit, – and it wasn’t even forbidden!
Jean Paul Gaultier created the casing for Le Beau, and the case appeared at the foot of a bush. It was emerald green, so dark, reminding us of all that is lush in this world. Its golden letters glimmering like the honey of original desire.
Jean Paul Gaultier looked at the two provocative, sexy cases, and said: «Presentation is everything – and nothing!» And it was.
THE FRAGRANCES
Jean Paul Gaultier opened the case of La Belle, took the bottle, and inhaled deeply the essence of the perfume. It smelled of oriental vanilla, but a vanilla so fresh, it quenched the soul. He could also identify vetiver; where the miraculous smell of fruit, a pear, was clearly pointing.
Jean Paul Gaultier opened Beau‘s case and, closing his eyes, inhaled (no denials here). The smell of coconut wood inspired a profound desire to relax, while the bergamot and the tonka bean whispered to him that lounging was the most refreshing of sins.
Jean Paul Gaultier inhaled both perfumes together, and declared: «They go well together. Forever and ever.» And thus a world was created.
PERFUMERS
Quentin Bisch and Sonia Constant teleported themselves to Gaultier’s garden.
As is their way, they emerged themselves into this strange and soothing exotic world. These two, who love to explore the world and who know it so well, came back mesmerised by The New Land, with a special place in their heart for La Belle and Le Beau. And as we know, the heart is never far from the nose.
Jean Paul Gaultier La Belle und Le Beau are available from now in the following sizes:
La Belle Eau de Parfum 100 ml / CHF 161.00
La Belle Eau de Parfum 50ml / CHF 118.00
Le Beau Eau de Parfum 125ml / CHF 120.00
Le Beau Eau de Parfum 75ml / CHF 89.00
LoL, Sandra
Photos: Courtesy of Jean Paul Gaultier
