Time is precious

There is nothing sexier than a big statement men`s watch on a slim fragile woman`s wrist. Imagine that stunning trendy look: sequined top, skinny distressed jeans, boyfriend`s blazer, fringed scarf, sloughy bag and strappy sandals combined with that IWC Portofino watch. Cool but still very feminine.

Swiss watchmaking company IWC Schaffhausen is producing masterpieces that are not only attracting watch connoisseurs but also delight the admirers of luxury and fashionable brands.

IWC Masterpiece

IWC is famous for their pilot watches that stand for the Maison`s DNA: tradition, perfection and passion for the engineer`s art. Among men, those pieces have always been must-haves, some even highly collectables.


The Swiss company`s newest work of art comes this time in form of a book: “IWC Schaffhausen. Engineering Time since 1868” chronicles IWC`s fascinating history while leaving bestselling author (my favourite) Paulo Coelho to describe the origins of the individual product families and famous cartoonist Enki Bilal to illustrate these fictional short stories.



I always find it hard to find a nice gift for a guy that is not in the price range of a Lamborghini. Therefore I am really happy about this gorgeous book (CHF 250.-; in English, German or French) that will be available at www.iwc.com and in bookshops from the end of this month; advance orders are now being taken.


My favourite author Paulo Coelho and me

My favourite author Paulo Coelho and me

Last Thursday,  I was at the vernissage and lucky to browse through the exceptional chef d`oeuvre  before the official launch date. I truly love the visual aspect of the book along with Coelho`s art of writing.

LoL, Sandra

Photos: Courtesy of IWC and © Sandra Bauknecht