Emilio Pucci, the Marchese di Barsento, scion of an old aristocratic Tuscan family, was the godfather of colourful prints and lightweight non-crushable dresses in the fifties and sixties. His designs changed the world of fashion dethroning the dull and heavy fabrics of the previous post-war era.

Today, original Pucci prints from his early creative years are highly collectible items. Especially his “palazzo pyjamas” in wrinkle-free silk jersey captured the psychedelic mood of the 1960s and became the jet-set uniform worn by many celebrities like Grace Kelly and Elizabeth Taylor.


It all started on the slopes of St.Moritz in 1948 when the highly gifted skier Pucci was spotted by a Harper`s Bazaar editor in his own designs and was featured later in the fashion magazine. In 1951 he established his own company in his Palazzo Pucci in Florence and remained head designer until his death in 1992. 
Christian Lacroix and Matthew Williamson were among several designers taking over the brand`s legacy until in 2008 the Norwegian Peter Dundas started to bring the Italian label to new heights.


Since today, the brand has never been relegated to history and continues to be an integral component of every fashionista`s closet.


Here are some news for my Swiss based readers: The stylish S/S 2010 collection could have been admired at the trunk show hosted by Ruth Reinger last week at her store Designer am See located in Kilchberg/ Lake Zurich.



The printed silk dresses are skyrocketing bestsellers. Those outfits are perfect for your summer vacation in the South of France or Sardinia. Dozens of them could be packed in one single bag, they are comfortable and great for partying.


This multicoloured PVC coated beach bag was the generous give-away at the trunk show. My compliments to Ruth Reinger! It was a great event.
If you are interested, Designer am See carries Pucci exclusively in Zurich, have a look for yourself!

LoL, Sandra