London’s oldest luxury hotel has handed three of its finest bedrooms to Sir Paul Smith, and the result is one of the most charming things to happen in Mayfair this summer. Opening in July 2026, the Paul Smith Grand Suite at Brown’s Hotel is conceived as a private London residence rather than a hotel suite, with three generous bedrooms connected by a bespoke Paul Smith corridor.
The collaboration brings together two great British institutions: Brown’s, the grande dame of Albemarle Street, and one of Britain’s most beloved designers, Paul Smith, who started his design empire in a small Nottingham shop in 1970. Created with Olga Polizzi, Director of Design at Rocco Forte Hotels, the new suite evolves the much celebrated Sir Paul Smith Suite into something larger, warmer and even more personal.
Everything here carries his handwriting. Curtains in the iconic Signature Stripe, developed with Maharam Fabrics, are tied back with original Paul Smith ties, a detail I find completely irresistible. Rugs from the 2026 collection with The Rug Company anchor the rooms, while Harris Tweed adds a quiet nod to his current ready to wear collection.
British craftsmanship runs through the whole apartment like a red thread. Hand painted porcelain lamps by Lyngard, ceramics commissioned from Charlotte Salt and Elaine King, glass pieces by Emsie Sharp and Stewart Hearn. Add English antiques, historic Japanese screens and Sir Paul’s own collected treasures, and you have a residence with layers, humour and a real sense of a person living in it.
Mayfair, tailored.
LoL, Sandra
Photos: © Brown’s Hotel
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