PALM BEACH CALLING: VEE COLLECTIVE AND OETKER HOTELS LAUNCH AN EXCLUSIVE TRAVEL BAG COLLECTION
Berlin and Palm Beach do not seem like obvious neighbours. But when Oetker Hotels tapped Vee Collective for an exclusive collaboration, the distance between the two felt suddenly irrelevant.
Vee Collective was founded in 2017 by Lili Radu and Patrick Löwe in Berlin, and the brand’s rise since then is the kind of story that makes you pay attention. Starting with a clear premise, lightweight, versatile bags in 100% recycled and vegan materials for women who actually travel, they have built a global following without compromising either the aesthetic or the ethics. B Corp certified with a score of 98.7, stocked in luxury department stores and concept stores worldwide, and still operating with a tight-knit team of fewer than twenty people. That kind of growth does not happen by accident.
Oetker Hotels, the group behind Le Bristol Paris, Hotel du Cap-Eden-Roc, and Eden Rock in St Barths, has chosen the launch of The Vineta Hotel in Palm Beach, its first US property, as the setting for this new partnership. The timing is deliberate. The Vineta represents a new chapter for the group, and pairing it with one of the most interesting accessory brands to come out of Germany in years sets an interesting tone from the start.
Two exclusive models have been designed for The Vineta in the colourway Vineta Blush: the Essence Trench Medium Tote at € 299 and the Porter Weekender at € 329. The collection is available exclusively through vee-collective.com and The Webster in Miami Beach. Each Oetker property in the collaboration will receive its own bespoke version, which means this is a partnership built to evolve rather than disappear after a single drop.
LoL, Sandra
Photos: © Oetker Hotels / Vee Collective
DISCLOSURE: We may earn commission from links on this page, but I only recommend products I love. Promise.
