Sandra‘s Closet

IWC Schaffhausen‘s gala event under the motto “TOP GUN” was the absolute culmination of this year’s SIHH (Salon International de la Haute Horlogerie).What a night! 

“Our aim this evening was to create an emotional experience for our guests, based on the story of our Pilot’s Watches: a story that started in 1936 with the Special Pilot’s Watch and has been part of IWC Schaffhausen’s DNA ever since,” said IWC CEO Georges Kern.

Many A-list Hollywood celebrities followed his invitation to celebrate the launch of the brand’s new Pilot’s Watch collection.

In the presence of celebrities like Cate Blanchett, Jean Reno, Ewan McGregor, Ronan Keating, sporting legends Boris Becker, Luís Figo and Zinédine Zidane, German actors Herbert Knaup, Thomas Heintze and Moritz Bleibtreu as well as top model Adriana Lima, I enjoyed an unforgettable gala evening in a stunningly decorated Palexpo Exhibition Hall rounded off with a performance from the legendary Bryan Ferry. And not only actor Ewan McGregor was entranced by Adriana Lima’s stunning long legs… (see photo below).

From left to right: Ronan Keating, Herbert Knaup, Ewan McGregor, Sebastian Koch, Marc Forster, Thomas Heinze, Adriana Lima, the evening’s host IWC CEO Georges Kern, Boris Becker and Moritz Bleibtreu (Photos: Photopress/Getty Images).

My look: Sequined dress with feathers by Matthew Williamson, oversized clutch by Miu Miu, python sandals by Gucci and earrings by Louis Vuitton.

Actor Ewan McGregor with me

Two Brazilians getting along very well…

Supermodel Adriana Lima and author Paulo Coelho

Adriana Lima with me (Photo: Maren Krass)

Cate Blanchett

Jean Reno and Rosamunde Pike

Jean Reno with me

Bryan Ferry on stage

Lily Becker

Tim Jeffries

German Actor Moritz Bleibtreu with me

Dancing all night… here with Italian blogger Filippo Fiora (Photo: Filippo Fiora)

If you are interested to see the photos from IWC’s SIHH 2011 gala event “A Night in Portofino”, click here for the previous post.

LoL, Sandra

Photos: © Sandra Bauknecht

The IWC booth at the 21st SIHH was designed in the style of the 1950s and `60s right down to the last detail, transporting the visitors to the Italian-style joie de vivre of Portofino, to the sweet dolce fa niente… as the hours go by.
The hostesses were dressed in beautiful petticoats with make-up and hair finishing off the perfect vintage look. A scooter parked in front of the “Via Scafusia”, an ice-cream vendor, a cinema for press presentations were just among those amazing ideas to create the wonderful surrounding.
Have fun seeing all the celebs who came to the fair. Hollywood made in Switzerland, two thumbs up!

LoL, Sandra

Georges Kern, CEO of IWC, in his amazing office at the booth.

On display his well-deserved award...

...and the beautiful photo book by Peter Lindbergh.

Tim Jeffries had a good laugh with Ronan Keating...

...before inspecting all the beautiful new Portofino watches.

Tim Jeffries with me.

Vitali Klitschko had a brief conversation with Ion Tiriac about sports.

Boris Becker with me.

Lilly Becker with me.

French former soccer player Zinédine Zidane with Georges Kern.

Luis Figo greeted Joachim Loew, soccer trainer and one of the best dressed men.

Director of the 007 James Bond movie Quantum of Solace Marc Forster with me.

That is me taking the photo below...

...of Kevin Spacey and Georges Kern enjoying the photos.

Later on, Cate Blanchett looked at the amazing book.

That might have been one of her favourite pages.

Photographer Peter Lindbergh with Cate Blanchett.

LOST actor Matthew Fox surprised with his beard.

And here she came: Gorgeous Elle Macpherson.

On the scooter with colleague Matthew Fox.

Loved her look with the red shoes and the little toe rings.

Elle greeted cheerfully Peter Lindbergh.

Photos: © Sandra Bauknecht, © Getty Images for IWC

This week I went to the 21st SIHH (Salon International de la Haute Horlogerie) in Geneva. This private trade fair is a landmark event for the fine watch sector, and at this year’s show, 19 watch brands presented their new products, including Baume & Mercier, Cartier and Montblanc among others. IWC Schaffhausen definitely topped everything, celebrating the launch of their latest generation of its Portofino family.

Portofino that stands for the dolce vita of the 1960s had inspired the name of the IWC watch collection that took the world by storm in 1984 when its first model hit the market. It was the result of a happy union between the pocket watch and wristwatch.

So let me introduce you to those new members of rare beauty and simple elegance.

The Portofino Automatic (Reference 3565), the unassuming star from Schaffhausen, will be available this year with a reworked design in a contemporary 40-millimetre case. Its classical shape is reminiscent of the IWC models from the 1960s without overdoing the retro vibe.

The watch can be customised with a strap or Milanese bracelet that is made of tightly woven wire mesh and that was highly popular during this era.
For further information, please click here.

The Portofino Chronograph (Reference 3910) is the elegant way to stop time. Inspired by the classical, functional design that characterised the Italian sports cars of the 1960s, it is a very understated watch making no exhibition of its sporting ambitions. The displays and stopwatch controls are elegantly integrated.
Apart from the classical alligator leather straps, it is also available with a cool but snug-fitting Milanese mesh bracelet.
For further information, please click here.

One watch – two times: The Portofino Dual Time (Reference 3610) is the perfect companion for the sophisticated world traveller with its understated 24-hour display in the upper half of the dial that keeps him reliably informed about the time back home. The unique elegant alligator straps are handmade by Italian top-quality shoemaker Santoni. Each strap is one of its own.
For further information, please click here.

The Portofino Hand-Wound Eight Days (Reference 5101) is the family’s new flagship with its newly developed IWC-manufactured 59210-calibre movement and power reserve display that will run for full eight days. This watch comes also with a one-of-a-kind leather strap made by Santoni.
For further information, please click here.

Renowned photographer Peter Lindbergh captured the mood of the IWC Portofino 2011 watch family with amazing photos shot last summer in the picturesque Italian harbour town and featuring a crowd of A-list celebrities like Boris Becker, Cate Blanchett, Elle Macpherson, Hiroyuki Sanada, Jean Reno, Kevin Spacey, Marc Forster, Ronan Keating, Tim Jefferies, Zinédine Zidane, just to name a few.
Georges Kern, the brand’s CEO, brought Hollywood to Switzerland as most of them were party attendees and even visited the booth. Stay tuned for some gorgeous photos that I took. In the meantime enjoy this feast for the eyes: “Days in Portofino“ with famous Peter Lindbergh.

LoL, Sandra