The Sidonie by Prada – Nineties Nostalgia

For Resort 2019 Miuccia Prada helped to give us the 90’s rebirth we needed after all this ’80s dominance. And let’s be honest, it had to be her to celebrate this nineties nostalgia as she was the designer who had actually invented the «ugly chic» at that time. She looked through the archives, specifically her collections from the 1990s, for references this season.

The PRADA Resort 2019 show took place in New York City.

The outcome? Printed low-slung trousers with matching jackets, amazing leather coats and my favorite looks, belted miniskirts with ruffled detailing combined with cute polo tops. Moreover a new bag shape, that will probably sell out very fast.

Sidonie Bag Resort 2019

Meet the PRADA Sidonie that evokes elements of the archetypal bags presented in S/S 2000: a curvaceous, ergonomic shape, a modern classic rediscovered.

The inspiration behind the new PRADA Resort 2019 Sidonie Bag can be clearly seen in this ad campaign from S/S 2000.

Sidonie Bag Resort 2019

PRADA bags from S/S 2000 that I have in my closet.

A PRADA bag is always a great investment. I went through my closet to dust these S/S 2000 beauties. As I keep on recommending… don’t throw away your designer items, there will always be a time again for them. And those bags have just found their moment again.

Needless to say, I also would like to buy a new Sidonie bag for my own personal PRADA collection. I adore this blue and black version:

Sidonie Bag Resort 2019

The metal hardware details – plaques and buckles – draw on the brand heritage of superlative luggage-making, established by Mario Prada in 1913, juxtaposed with a modern shape, delicately curved and finely-balanced.

Sidonie Bag Resort 2019

The style is proposed in dual models, top-fastening or flap fronted with, respectively, a cross-body strap or haut, curved and shaped handle to be held on the shoulder for a new attitude. Both are offered in an entire wardrobe of fine calfskin and precious leathers.


PRADA Sidonie is a new character of the brand, a heroine, to be discovered. In stores this month.

’90s nostalgia with a modern twist! Bravo, Miuccia Prada!

LoL, Sandra

The PRADA Resort 2019 campaign: retro meets future.

Photos: Courtesy of Prada and © Sandra Bauknecht

Prada’s New Milan Spaces & The Sidonie Bag

PRADA opens new spaces in the via della Spiga boutique in Milan, which have been expanded and feature the rolling out of a fresh image, with a new layout and interior architecture. The boutique is entirely dedicated to the women’s collections.

On the corner between Via Sant’Andrea and Via della Spiga, the façade is characterised by entrances on both streets and large windows, inserted in the stone frame of the building. Inside, the new layout of the spaces is on two levels for a total area of 400 square metres.

The space on the ground floor – dedicated to leather goods, accessories and footwear collections – is an original and sophisticated interpretation of the historic Prada display niche. New and elegant design elements stand out, among which the green marble tables sketched by the Milanese design firm BBPR and exclusively reproduced for Prada in a limited series.


The upper floor – reached by a marble staircase – houses the clothing collections and is characterised by the modern design of the ceiling beams and the pearl-grey carpeted floor, combined with the wooden details of the large windows and 1950s furnishings. The walls are decorated with bas-reliefs in shades of pastel green, inspired by the iconic prints of the brand.

On both levels, the display elements – made with details of polished wood – are flanked by furniture designed by Osvaldo Borsani and Giò Ponti, made exclusively for Prada and some special design pieces that pay homage to the masters of Milanese design of the 1950s.

From 10 September 2018, the Prada Sidonie bag, protagonist of the Prada Resort 2019 collection, will be available solely at the Via della Spiga store in two styles made of city calf leather in a different range of colors. The precious skin versions  – crocodile and ostrich – will be available in pre-order only.

Ladies, be prepared, the small shoulder bags are back!

LoL, Sandra

Photos: Courtesy of Prada