It is fashion newest and definitely the most exclusive website for shopaholics. You can make your own buy of your runway favourites that will arrive in your closet in record time.
Heaven on earth for high-end shoppers that are always looking for those hard-to-get pieces and that are going to pay full price.
Aslaug Magnusdottir, former head of merchandizing at Gilt Noir (Gilt.com’s elite member group), founded the revolutionary new e-commerce site together with well-known Lauren Santo Domingo of Vogue.
Moda Operandi features collections from the likes of Alexander Wang, Vionnet, Proenza Schouler, Alberta Ferretti, just to name a few, for sale for a couple of days right after their runway shows. I think for a fashion addicted person like me it is just wonderful. You are not limited on what a department store’s buyers chose for their shop, you can choose from the entire collection yourself and very importantly, buy it in your size. No more wait lists!
How does it work? Moda Operandi has started last month with a small, exclusive database from their network of influencers and friends. The membership is very limited, you can apply for it by clicking here.
Members can place their order with a 50% deposit. You will receive your pieces once they are produced, which means approximately 6 months later.
Moda Operandi offers a very professional way of shopping. It might not be for everyone.
You have to know what is going on and without the help of fashion magazines decide what will be a must for the next season. If you are an avid reader of Sandra’s Closet, there is no need to worry. I will keep you ahead of the game right after the runway shows and you will exactly know what to get.
Anyway, I think it is very interesting to see how the fashion world is moving in two directions. On one side, you have those high-street chains like H&M and Zara that offer the latests trends on a tight budget. On the other side, there are the high-end fashion designers who get copied very fast and who are trying to come up with more exclusive new marketing ideas like Tom Ford who refrained from releasing any images of his runway collections. He has built a buzz until the collection would actually be in stores…
From one die-hard fashionista to another!