The story of La Petite Robe Noire began in 2009, when the house of Guerlain launched an exclusive and limited edition fragrance which was only available to a very selective clientele, followed by La Petite Robe Noire 2 last year.
This fall, Guerlain will offer this very chic scent to broad market. Fresher, more radiant and passionate, in-house perfumer Thierry Wasser has modified his big love, La Petite Robe Noire slightly. Personally speaking, I have been a huge fan from the very first beginning. Inspired by the eternity and sophistication of a little black dress, it exudes the essence of Parisian elegance.
Left: The first La Petite Robe Noire. Right: The new one.
The ‘heart-shaped’ bottles of the La Petite Robe Noir collection are inspired by the legendary vials of the house, such as L’Heure Bleue and Mitsouko. The dress illustration has been altered every time so that each of the three fragrances shows a different shape of this clothing. The animated ad campaign was created by French artists Olivier Kuntzel and Florence Deygas.
Top notes: Red berries, black cherries, almond and bergamot
Middle notes: Licorice, Bulgarian and Turkish roses and smoked black tea
Base notes: Anise and the famous Guerlinade (A mix of the Guerlain’s beloved ingredients: Tonka bean, vanilla, iris and patchouli)
The new La Petite Robe Noire is available as 30 ml (CHF 90.-), 50 ml (CHF 129.-) and 75 ml (CHF 179.-) Eau de Parfum
Shower Gel 200ml (CHF 66.-) and Body Lotion 200ml (CHF 77.-)
Available in Switzerland from August 27, 2012.
An absolutely captivating and utterly irresistible perfumed creation by Guerlain. Like the cut of an iconic little black dress, this fragrance is shaped with all of the French house’s finesse.
I am convinced that we will hear much more of La Petite Robe Noire in the future. This uber-cute illustration translates so well into all aspects of Guerlain; from makeup to body products, to conceivable further versions such as cosmetic cases and more. The possibilities are endless…
This would be the perfect look for your new scent, elegant and sophisticated, stylish and playful.
Photos: © Sandra Bauknecht, Illustrations: Courtesy of Guerlain